--- updatedAt: 2026-08-28T06:58:34.000Z agentTools: projectIndex: https://docs.reteno.com/llms.txt --- # Widget Report Information about widgets is available in two sections: 1. **Reports** (**Campaigns → Reports**): viewed and clicked statistics, activity dynamics, and conversions by identified users with Contact ID. 2. **Analytics** (**Site → Widgets**): unique views, subscriptions, clicks, conversion, new contacts and activity dynamics by all widget interactions. You can also check out [general reports’ capabilities](https://docs.reteno.com/docs/campaigns-analytics). ## Reports Conventionally, the report consists of 4 parts: 1. General information. 2. Performance indicators. 3. Conversions. 4. Detailed statistics. Widget report page showing general information, Viewed and Clicked performance cards, Conversions row, and an Activity dynamics performance graph ### 1. General Information The first part of the report contains the following data: 1. The widget’s name. 2. Public date. 3. Widget ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit a widget. 4. Widget preview. Widget report general information section with numbered callouts 1-4 labeling the widget name, published date, Widget ID, and preview thumbnail ### 2. Performance Indicators Reteno automatically tracks the performance of widgets, including views and clicks. Statistics are presented in a table. Viewed and Clicked performance cards showing counts and a percentage scale, with Export and More dropdown buttons above Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm. Clicking on any report item opens a window for viewing the contacts list. Clicked metric card highlighted with an arrow pointing to an opened contacts list panel showing channel, full name, and ID columns Above the general statistics are the following tabs: * **Export**. Allows you to export contacts from the report to a CSV file, to an existing or a new list. Export is available for all campaign metrics: viewed and clicked. * **More**. Allows you to delete the report. Export and More buttons highlighted above the Viewed and Clicked performance cards ### 3. Conversions If you [define user events as conversion events](https://docs.reteno.com/docs/setting-up-conversion-events) and set up their display, you will be able to evaluate the conversion results of the campaign. Conversions, Conversion value, and Conversion rate figures highlighted below the Viewed and Clicked cards [More on the settings for displaying conversion >](https://docs.reteno.com/docs/setting-up-revenue-tracking) ### 4. Detailed Statistics Using the **Add details** option, you can filter the data from the **Activity dynamics**, **Conversions** and **Multilanguage** (optional) tabs by segments or language versions of the widget. Add details button highlighted next to the Activity dynamics, Conversions, and Multilanguage tabs, with the Conversions tab open showing total figures #### Multilanguage (optional) Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message.
Reports on multilingual campaigns are described in a special article. Multilanguage tab highlighted showing a table of Viewed and Clicked statistics for All, English, and Ukrainian language versions
[Learn more about multilingual campaign report >](https://docs.reteno.com/docs/report-on-multilingual-campaigns) Statistics are collected for the widget as a whole. A widget made of several pages, or one with a slider, has no breakdown by page or slide — a view or a click counts for the widget, wherever in it the visitor was. ## Analytics To see the widget interaction statistics, go to the **Site → Widgets** section, select the tab with the widget type and click on its name. Analytics ### Analytics Parameters The upper part of the report presents the generalized statistics of the widget for the selected period: 1. Unique views 2. Subscriptions (for subscription forms) 3. Clicks (for all widget types except subscription forms) 4. Conversion: * The ratio of views to subscriptions (for subscription forms) * The ratio of views to clicks (for all widget types except subscription forms) ### Note When calculating conversion for **Informers**, the system counts: - only clicks marked as target actions if at least one target action is configured; - all tracked clicks if no target actions are configured. 5. New contacts (for subscription forms) Unique views, Clicks, and Conversion percentage cards with the period dropdown open showing Today, Yesterday, Current week, Previous week, and Last 7 days options ### Activity Dynamics Below you can see site visitors’ activity dynamics in graphs to easily track the widget's effectiveness over a certain period. Activity dynamics section showing line graphs for Unique views, Clicks, and Conversion percentage over time, split by Desktop and Mobile Statistics are updated once per minute.