Campaign Workflows
See the list of most common campaign workflows below. Implement these marketing best practices to quickly bring value to your business.
| Workflow | Description |
|---|---|
| Double Opt-In | Double Opt-In (DOI) is a subscription confirmation that is an official requirement by many current customer privacy policies. The confirmation email contains a link that, when clicked, confirms the contact and can start a welcome series. |
| Welcome Email Series | Send onboarding emails to engage subscribers and educate them about your product. You can link this workflow to an event (e.g., email confirmation) or to the contact import. |
| Welcome Series Segmented by Category | Learn how to set up different welcome series based on your subscribers' stated interests. |
| Launching a Regular Workflow for a Segment | Organize series of automated messages for birthday greetings, event invitations, reactivation and more. |
| Using Variables from Order in Workflow | Personalize transactional messages based on data from your customers' orders. |
| Collecting Order Feedback | In this article, you will learn 4 ways to get feedback on the quality of your products and services. |
| Sending Campaign to Those Who Did Not Open the Previous One | Repeated campaigns help convey important information to all contacts who may be interested in it. The Extra campaigns functionality is the most effective way to achieve this goal. |
| Customer Reactivation | Reengage your inactive subscribers with win-back campaigns. |
After launching workflows, set up notifications to ensure proper campaign management.
If you have some problems with the workflow functioning, check the following typical setup issues.
Updated 25 days ago