Campaign Workflows

See the list of most common campaign workflows below. Implement these marketing best practices to quickly bring value to your business.

Double Opt-InDouble Opt-In (DOI) is a subscription confirmation that is an official requirement by many current customer privacy policies. The confirmation email contains a link that, when clicked, confirms the contact and can start a welcome series.
Welcome Email SeriesSend onboarding emails to engage subscribers and educate them about your product. You can link this workflow to an event (e.g., email confirmation) or to the contact import.
Welcome Series Segmented by CategoryLearn how to set up different welcome series based on your subscribers' stated interests.
Launching a Regular Workflow for a SegmentOrganize series of automated messages for birthday greetings, event invitations, reactivation and more.
Using Variables from Order in WorkflowPersonalize transactional messages based on data from your customers' orders.
Collecting Order FeedbackIn this article, you will learn 4 ways to get feedback on the quality of your products and services.
Sending Campaign to Those Who Did Not Open the Previous OneRepeated campaigns help convey important information to all contacts who may be interested in it. The Extra campaigns functionality is the most effective way to achieve this goal.
Customer ReactivationReengage your inactive subscribers with win-back campaigns.

After launching workflows, set up notifications to ensure proper campaign management.

If you have some problems with the workflow functioning, check the following typical setup issues.