Workflow Blocks

Workflow blocks are used for the following purposes:

Blocks	Purpose
Message blocks • One from many • Email • SMS • Web Push • Mobile Push • App Inbox	Send one message to one contact
Timer Start on date	Delay the actions or execute them at a specified time
Condition Split Included in Segment? Current day/time	Branch a workflow according to certain conditions
Task	The block is used to set one of the following tasks: • Create contact • Update contact • Get contact • Confirm contact • Send obligatory (transactional) email • Send transactional SMS message • Create promo code • Get promo code • Launch Event
Check point	Bridge multiple workflow branches
Webhook	Bridge multiple workflow branches
Update custom fields	Updates custom contact fields
Add to segment Remove from segment	Manage segments
Sent? Delivered? Opened? Clicked?	Check message statuses
Start	Starts all workflows; could check contacts for certain conditions and stop a workflow if they are met
End	Helps visually understand the logic of a workflow

Workflow Context

Workflow context data reflects information about a contact and their behavior.

All workflow context data is available in its blocks. For example, to write the promo code used in the workflow to a contact card, you need to:

After the Get promo code block and the timer for data processing, add the Update custom fields block with the necessary variables from the context, for example, ${promocode} for the promo code value and ${contactId} to identify the contact whose card needs to be updated.

As a result, the promo code used in the first workflow will be written to the contact profile.

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Note
Each type of workflow context data can be used for personalization and segmentation, allowing you to adapt your communication strategy in real time based on user behavior.

Updated 21 days ago