Workflow Blocks

Workflow blocks are used for the following purposes:

Supported Data Access Formats in Workflow Blocks

All workflow blocks allow you to retrieve data from additional contact fields using the following case-insensitive access formats:

• data.get('fields').get('1234')

• data['fields'].get('1234')

• data['fields']['1234']

• data.get('fields')['1234']

• fields.get('1234')

• fields['1234']

In addition to ${parameter}, you can use the following variable formats in all blocks that support value validation:

• ${event.data.parameter} — a dot selector for nested parameters;
• ${event.array[0].parameter} — an index selector for array elements.

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Important

In any workflow block parameter, variables can be referenced using both formats:

• With curly braces — ${date}
• Short format (without braces) — $date

Both formats correctly substitute variable values in block parameters.

Workflow Context

Workflow context data reflects information about a contact and their behavior.

All workflow context data is available in its blocks. For example, to write the promo code used in the workflow to a contact card, you need to:

• After the Get promo code block and the timer for data processing, add the Update custom fields block with the necessary variables from the context, for example, ${promocode} for the promo code value and ${contactId} to identify the contact whose card needs to be updated.

As a result, the promo code used in the first workflow will be written to the contact profile.

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Note

Each type of workflow context data can be used for personalization and segmentation, allowing you to adapt your communication strategy in real time based on user behavior.