Workflow Blocks

Workflow blocks are used for the following purposes:

Blocks	Purpose
Message blocks : • One from many • Email • SMS • Web Push • Mobile Push • App Inbox	Send one message to one contact
• Timer • Start on date	Delay the actions or execute them at a specified time
• Condition • Split • Included in Segment? • Current day/time	Branch a workflow according to certain conditions
• Task	The block is used to set one of the following tasks: • Create contact • Update contact • Get contact • Confirm contact • Send obligatory (transactional) email • Send transactional SMS message • Get order • Create promo code • Get promo code • Launch Event
• Check point	Bridge multiple workflow branches
• Webhook	Bridge multiple workflow branches
• Update custom fields	Updates custom contact fields
• Add to segment • Remove from segment	Manage segments
• Sent? • Delivered? • Opened? • Clicked?	Check message statuses
• Start	Starts all workflows; could check contacts for certain conditions and stop a workflow if they are met
• End	Helps visually understand the logic of a workflow

Workflow Context

Workflow context data reflects information about a contact and their behavior.

All workflow context data is available in its blocks. For example, to write the promo code used in the workflow to a contact card, you need to:

After the Get promo code block and the timer for data processing, add the Update custom fields block with the necessary variables from the context, for example, ${promocode} for the promo code value and ${contactId} to identify the contact whose card needs to be updated.

As a result, the promo code used in the first workflow will be written to the contact profile.

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Note
Each type of workflow context data can be used for personalization and segmentation, allowing you to adapt your communication strategy in real time based on user behavior.

Updated 1 day ago