Introduction to Workflows

A workflow is an automated message or series of messages sent based on set up conditions with a particular marketing purpose.

You can use workflows to segment your audience and send different campaign types, such as welcome series, birthday congrats, order confirmation, subscription changes, reactivation, etc.

There are 3 types of workflows:

Triggered workflows launched by the event.
Regular workflows launched for the selected segments based on the specified conditions.
Workflows launched by the change in the user’s profile.

In Reteno, we use a drag-and-drop builder to create workflows. It is a constructor that uses blocks — the tasks and conditions that you can add to a workflow.