How to Use App Inbox Effectively

App Inbox is a communication channel that combines the benefits of mobile and web push notifications. It allows you to deliver rich, personalized content to users directly on your site or app. Messages sent to the notification center are saved in the user's account until they are no longer relevant.

The notification itself looks as follows:

As you can see, it consists of:

• Header,
• Message text,
• Delivery date,
• Link (optional),
• Horizontal or vertical image (optional).

Channel Advantages

• Novelty

It will attract the attention of your site visitors and help you stand out from the competition, as so far, few companies use this type of message.

• Unobtrusiveness

Unlike other channels, App Inbox messages don’t overlap the content or distract visitors from targeted actions. Instead, the user sees only a silent new message notification.

• Relevance

The user can return to them at a convenient time, notifications disappear after they expire.

• Easy to set up

You can install App Inbox through a single our script which gives access to multiple features: setting up abandoned carts and views, segmentation by behavior, product recommendations, etc.

• Easy combination with other channels

You can build sequential omnichannel chains for manual and automated campaigns.

• Flexible appearance customization

In the editor, you set how the notification will look and what elements to use: text, image, link.

• Sending without user subscription

Messages are available to all users authorized with a phone number or email.

• Detailed statistics

Reviewing built-in reports, you can see how your campaigns are performing and which messages are best for conversion growth.

App Inbox Use Cases

For ecommerce projects

Engaging new users

Encourage those who downloaded the app or signed up to make their first order but never made it. For example, send reminders that a promo code is still valid.

Sending limited offers

The notification will be displayed only during the promotion period and disappear after the end.

Retention of existing customers

Basic segmentation is available as for any other channel so that you can prompt current customers to new orders.

Reactivation of inactive buyers

For example, encourage repeat orders from users who have not bought for a long time but regularly visit the site.

Order status notification

Your order has been shipped, Package tracking number, Order status has changed, etc. The user may likely miss the first notification, and it will be essential for them to return to the message.

Product recommendations

Promote those products that your users are more likely to purchase. Since web tracking is used to send personalized recommendations, adding them to app inbox messages won't be challenging.

For services

Welcome series and onboarding

In combination with other channels, notify about successful registration and take a short tour to the best sections or features. Help users get up to speed quickly.

You can also tell a little about the notification center itself and explain what messages will be stored there further.

Notifications for urgent updates and innovations

If there is going to be maintenance work coming up soon, it's imperative to warn those online to have time to complete their actions. Such a notification channel will allow you not to disturb users for whom this information is irrelevant.

Payment notifications

Remind users of upcoming debits or lack of funds.

Feedback collection

Strengthen relationships with users through feedback. For example, ask how the order went and ask to leave a review on third-party sites.

Advertising new services and products

Promote a product or service and lead the customer to purchase.

Additional contact data collection

Update and enrich customer profiles by sending notifications.