How to Use App Inbox Effectively

App Inbox is a communication channel that allows you to deliver rich, personalized content directly to users within your site or mobile app. Messages sent to the notification center remain available in the user’s account until they expire.

Message Format

A typical App Inbox message includes the following elements:

• Header
• Message text
• Delivery date
• Link (optional)
• Horizontal or vertical image (optional)

These content elements are fixed, but the visual design is fully customizable to match your app’s branding and style.

Learn more about configuring App Inbox for mobile apps >

Channel Advantages

• Novelty

It helps attract users’ attention and stand out from the competition, as this type of message is still rarely used by most companies.

• Unobtrusiveness

Unlike other channels, App Inbox messages don’t overlap with app content or interrupt user actions. Instead, they quietly appear as a new message notification, which users can open whenever it suits them.

• Relevance

Messages remain accessible until they expire, so users can return to them at any time.

• Easy to set up

App Inbox can be enabled with a simple integration, which also unlocks other features, such as onboarding, retargeting, and behavior-based segmentation.

• Easy combination with other channels

Use App Inbox in combination with push notifications, in-app messages, and other channels to create automated, multi-step customer journeys.

Further information about the workflows >

• Flexible appearance customization

You can fully customize the message layout in the editor — define which elements to include (text, image, link) and how the message should look visually.

Find out more about creating App Inbox messages >

Additional Features

• Sending without opt-in

Messages can be delivered to all users authorized via phone number, email, or mobile push token.

• Built-in campaign analytics

Monitor how your App Inbox campaigns perform through detailed reports. Identify which messages convert and engage users better.

Guide to the App Inbox campaign report >

App Inbox Use Cases

Health and Fitness

Engaging new users

Encourage users who downloaded the app but haven’t made their first payment yet. For example, send a reminder that their promo code is still valid.

Sending limited-time offers

Show offers only during the promotion period; they disappear automatically when it ends.

Retaining existing customers

Use basic segmentation — just like with other channels — to encourage current users to upgrade their subscription plans.

Activity and progress updates

Keep users informed about key events, like a completed workout, a missed session, or progress toward their fitness goals. Since push notifications can be missed, App Inbox lets users review these updates at any time.

EdTech Platforms

• Welcome sequence & onboarding

Use App Inbox together with other channels to greet new users after successful registration and guide them through the most valuable sections of your platform — such as available courses, learning paths, or progress dashboards.

You can also introduce the notification center itself and explain what types of messages users will find there in the future.

• Urgent updates and announcements

Notify users about upcoming maintenance, schedule changes, or important platform updates. App Inbox allows you to deliver such messages without interrupting the learning experience or distracting those for whom the message is irrelevant.

• Payment notifications

Remind users about upcoming subscription renewals, failed payments, or account balance issues, helping them avoid service interruptions.

• Collecting feedback

Strengthen user relationships by collecting feedback on courses, instructors, or the overall learning experience. For example, ask for a quick rating or invite them to leave a review.

• Promoting new courses or features

Highlight new learning programs, certifications, tools, or special offers. Use App Inbox to re-engage learners and guide them toward meaningful actions.

• Enriching user profiles

Use personalized messages to request missing profile information — such as education level, areas of interest, or preferred learning format — and improve segmentation for future communication.