Home Page Performance Dashboard
The Home page offers a comprehensive view of your marketing campaigns, providing key metrics to help you optimize user engagement, conversion rates, and campaign effectiveness. It delivers actionable insights to support data-driven decision-making.
Overall, the dashboard enables you to understand how your campaigns are performing globally and within each specific channel and type, so you can fine-tune your approach to maximize results.
Key Sections
The dashboard consists of four key sections:
1. Performance Summary
Provides a high-level snapshot of campaign activity across all channels and campaign types. Use this section to:
- Quickly identify engagement and conversion trends.
- Evaluate total campaign reach and performance.
2. Performance by Channel
Delivers detailed statistics for each communication channel (e.g., Email, SMS, Mobile Push). Use this information to:
- See channel-specific performance breakdowns.
- Fine-tune strategies per channel based on actual performance.
3. Top Performing Workflows
This section allows you to:
- See total workflows performance.
- Pinpoint automated sequences that drive the most value.
- Identify opportunities to scale or replicate top performers.
4. Top Performing Broadcasts
This section will help you to:
- Monitor total broadcast performance.
- Understand which content resonates best with your audience.
- Improve strategies for creating future newsletters.
Key Metrics
Here are the key metrics displayed
- during the selected period,
- for the selected conversion event.
| General | Channels | Workflows | Broadcasts | |
|---|---|---|---|---|
| Reach | Unique contacts with SENT status | Unique contacts with SENT status per channel | Unique contacts for whom each workflow was launched | Unique contacts with SENT status for each broadcast |
| Sent | Total number of messages sent | Total sends per channel | Total messages sent across all workflow blocks | — |
| Frequency | Sent ÷ Reach | Sent ÷ Reach per channel | Sent ÷ Reach per workflow | — |
| Clicks | Total clicks across all messages | Total clicks per channel | Total clicks generated within each workflow | Total unique clicks per broadcast |
| CTR | (Clicks ÷ Sent) × 100% | (Clicks ÷ Sent) × 100% per channel | (Clicks ÷ Sent) × 100% per workflow | (Unique Clicks ÷ Sent) × 100% per broadcast |
| Conversions | (Conversions ÷ Clicks) × 100% | Conversions per channel | Conversions generated within each workflow | Conversions generated per broadcast |
| CVR | (Conversions ÷ Clicks) × 100% | (Conversions ÷ Clicks) × 100% per channel | (Conversions ÷ Clicks) × 100% per workflow | (Conversions ÷ Unique Clicks) × 100% per broadcast |
| Launches | — | — | Number of times each workflow was launched (excluding test launches) | — |
Note
In-Apps and Widgets are counted by Views instead of Sent due to the specifics of their functionality.
Managing Data Display
1. General Settings
- Conversion Event: Choose the specific action or goal (e.g., sign-up, purchase) you are tracking as a conversion.
Setting up conversion tracking >
- Period: Define the time range (e.g., current or previous week) for analyzing your campaign data.
- Show as: Choose whether to display the data as raw numbers (Absolute) or as percentages (Rates).
2. Channels
- Select channel: Choose the communication channel (e.g., Email, SMS, In-App) for which you want to view performance metrics.
- Show contacts analytics: Click on this icon leads to the overview of the contact activity for the corresponding channel.
3. Workflows
- Show all workflows: Navigate to the main workflow list.
- Actions: Clicking the three dots next to the workflow name reveals the following list of actions:
- Edit
- Show launch history
- Show campaign report
4. Broadcasts
- Show all broadcasts: Navigate to the main report list.
- Show campaign report: Clicking the icon next to the broadcast name navigates to its report.
Note
Channels, Workflows and Broadcasts are filtered by the Reach indicator.
To learn more on Reteno's analytics, please follow the links:
Updated about 6 hours ago