Home Page Performance Dashboard

The Home page offers a comprehensive view of your marketing campaigns, providing key metrics to help you optimize user engagement, conversion rates, and campaign effectiveness. It delivers actionable insights to support data-driven decision-making.

Overall, the dashboard enables you to understand how your campaigns are performing globally and within each specific channel and type, so you can fine-tune your approach to maximize results.

Key Sections

The dashboard consists of four key sections:

1. Performance Summary

Provides a high-level snapshot of campaign activity across all channels and campaign types. Use this section to:

• Quickly identify engagement and conversion trends.
• Evaluate total campaign reach and performance.

2. Performance by Channel

Delivers detailed statistics for each communication channel (e.g., Email, App Inbox, Web Push), as well as total channel performance.

• See channel-specific performance breakdowns.
• Fine-tune strategies per channel based on actual performance.

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Note

The Home page displays the performance of the channels selected in the Set up channels step of the Get started section of your account.

3. Top Performing Workflows

This section allows you to:

• See total workflows performance.
• Pinpoint automated sequences that drive the most value.
• Identify opportunities to scale or replicate top performers.

4. Top Performing Broadcasts

This section will help you to:

• Monitor total broadcast performance.
• Understand which content resonates best with your audience.
• Improve strategies for creating future newsletters.

Key Metrics

Here are the key metrics displayed

• during the selected period,
• for the selected conversion event.

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Note

• In-Apps and Web Widgets are counted by Views instead of Sent and Delivered due to the specifics of their functionality.
• Some delivery confirmations may take up to 72 hours; such deliveries are counted on the day the relevant messages are sent
• For Mobile Push + In-App bundle messages, the click event is not tracked on the Mobile Push side — clicks are attributed to the In-App.

Managing Data Display

1. General Settings

1. Conversion Event: Choose the specific action or goal (e.g., sign-up, purchase) you are tracking as a conversion.

Setting up conversion tracking >

2. Language (for accounts with multilanguage): filtering by language versions of messages.

3. Period: Define the time range (e.g., current or previous week) for analyzing your campaign data.

4. Show as: Choose whether to display the data as raw numbers (Absolute) or as percentages (Rates).

2. Channels

4. Select channel: Choose the communication channel (e.g., Email, SMS, In-App) for which you want to view performance metrics.

2. Show contacts analytics: Click on this icon leads to the overview of the contact activity for the corresponding channel.

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Note

Channels are filtered by the Reach indicator.

3. Workflows

1. Sort by: Filter by key metrics.

2. Show all workflows: Navigate to the main workflow list.

3. Actions: Clicking the three dots next to the workflow name reveals the following list of actions:

• Edit
• Show launch history
• Show campaign report

4. Broadcasts

1. Sort by: Filter by key metrics.

2. Show all broadcasts: Navigate to the main report list.

3. Show campaign report: Clicking the icon next to the broadcast name navigates to its report.

To learn more on Reteno's analytics, please follow the links:

• Campaign Reports >
• Contacts Analytics >