Promo Code from Data Base

Upload the promo code database, specify the variable in the message, and the system will automatically insert them.

Create and Import a File with Promo Codes

The first step is to create a file with promo codes. Essentially, it’s a regular CSV file where you build a database of promo codes.

To see the file example, go to your profile → Settings → Promo codes → File example.

It should include the following parameters:

• code - promo code;
• expirationDate - promo code expiration date in one of the formats: yyyy-MM-dd, yyyy-MM-dd'T'HH:mm:ss, yyyy-MM-dd'T'HH:mm, yyyy.MM.dd;
• discount - discount;
• type - promo code type (letters and numbers).

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Important

If you need to use only promo codes without other parameters, upload a file only with a code column.

If you upload only promo codes, tick the corresponding checkbox.

A file entitled General will be uploaded into the system. All promo codes uploaded in this way will be displayed in this file.

After downloading the file with Type, Discount and Expired parameters, you will see Active, Sent and Upload history tabs.

• On the Active tab, you can track the number of current and expired promo codes at the selected date:

• On the Sent tab, you can select a specific period and see the number of sent promotional codes of various types.

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Note

Data on sent promotional codes are collected from 18:20 2023-02-17.

• To delete the promo codes list, go to the Upload history tab, click ... → Delete:

The expiration date of codes already uploaded can't be edited. To change it, delete the list and upload the codes again with a new expirationDate. There is also no way to export promo codes from the account, so keep the source file.

Create an Email

For Promo Codes Only

Insert the variable %PC_GENERAL% where you want your promo code in the email. At the moment of the campaign launch, the system will automatically replace it with the first valid promo code in the list.

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Note

By default, dynamic content copied into the message context is stored for 60 days. For mandatory (service) messages, this term was extended to 1 year as of June 2025. For %PC_GENERAL% in a bulk campaign, the reference point is 60 days.

For Promo Codes with Additional Parameters

Insert the variable %PC_TYPE_EXPARATIONDATE_DISCOUNT%, where you want your promo code in the email. It may look as follows: %PC_NewYear_1_7% where: NewYear is a promo code type, 1 is the minimum number of days the promo code is valid, and 7 is the disсount.

The same format written out is %PC_TYPE_EXPIRATIONDATE_DISCOUNT%. In %PC_type1_1_5%, type1 is the promo code type, 1 is the minimum number of days the code must still be valid for, and 5 is the discount in percent. To use another promo code type in the same message, add a separate variable with that type.

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Note

We recommend setting a minimum validity period for the promo code to 1 day so that the sending of promo codes continues until there are active promo codes in the file.

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Important

The second position is a filter, not a campaign setting. A value of 30 does not make the campaign run for 30 days — it excludes promo codes that have fewer than 30 days of validity left.