What's New for August

August updates are designed to speed up the implementation of your ideas, reduce routine work, and improve interaction with the audience. For example,

• In workflows, the Branch block for compact construction of complex logic,
• In segmentation, the Streak condition for selecting users with stable behavior,

Read more about these and other new features of the system below.

Key Updates

Branch Block

Instead of many conditions and checks in workflows, a single Branch block now allows you to manage complex logic simply. The contact moves along the first branch whose conditions are met; if none are suitable, it follows the fallback path. Checks for trigger event parameters and contact fields that can be combined are already available; in the near future, we will add checks for segment membership, external events, and interaction with messages.

Workflows are shorter and more readable, easier to maintain and test, and their logic is clear without prompts.

• The example of the workflow without the Branch block:

• With Branch:

Settings and examples of using the block >

Streak Segmentation

The new Streak condition helps you to find users who have completed a target action in each of the previous full-time periods: N days, N weeks, or N months. For example, you can select those who have completed at least one workout each day for the last week. Such segments better reflect consistent habits, help you adjust remarketing more precisely, and predict LTV more confidently.

More on user events >

Other Updates

Simplified JSON in the Launch Event Block

The Task — Launch event block supports a compact parameter format "paramName": "value", so setup and integration take less time. Example of parameters in a simplified format:

{
"City": "London",
"street": "Baker Street",
"contactId": "3089912515"
}

The old format of name-value pair arrays is also still supported — choose the most convenient approach.

More about the block >

Event History

The event history now includes the method (for custom events), the date it occurred, and the request body in its original form. This speeds up auditing and makes finding the cause of failures easier.

More on events >

New Provider

Integration with the new provider AlphaSMS is available for SMS campaigns.

To use AlphaSMS, leave a request at [email protected].

Adding Webhooks

You can now create multiple webhooks for data export, turn them on and off, and delete as needed. You can now easily distribute events to different endpoints — for analytics, BI, or third-party services.

This lets you send events to different endpoints according to your integration needs.

More about webhooks >

Performance Calculation on the Home Page

We added Delivered and Delivery Rate indicators to the Home page to make reports more informative for you.

Also, we’ve adjusted the formula for calculating CTR: previously, the formula was

• CTR = clicks/sent*100%,

Now the formula is:

• CTR = clicks/delivered*100%.

More on Home page performance dashboard >