SMS Sender ID

SMS sender ID is the company or brand name that makes the sender identifiable to the SMS recipient.

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Alphanumeric sender ID can contain only upper and lower case Latin letters, numbers, space, a hyphen, dot, and underscore, and also no more than 11 symbols. You can’t use only numerals.

Registration of an SMS sender ID

You can apply for a sender ID directly in your account when creating an SMS campaign in Reteno:

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After the request is approved, you can select the registered SMS sender ID in the Sender field in the editor.

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Important

  • You can use different sender IDs in one account, but each should be approved separately.
    • The terms of sender ID confirmation by mobile operators are from 2 to 4 weeks.
    • To use brand names, you must provide confirming documents that you have the right to use a particular trademark name.