Campaign Analytics

Track the effectiveness of your campaigns in Google Analytics. To do this, set up UTM parameters in your Reteno account and add ecommerce tracking to your website or app.

When exporting data about the results of a trigger campaign to HTTP webhook, RabbitMQ, Big Query, and Postgre SQL, the workflowInstanceId parameter is passed — the identifier of a particular workflow launch. Use it to group mailings within the launch of a workflow.

Setting Up UTM Parameters

A UTM tag is a small snippet of code consisting of a parameter and its value. You add UTM tags to the end of your URL to monitor the performance of your marketing channels (including campaigns) through analytics systems, for example, Google Analytics (GA).

You don't need to adjust integration with analytical systems to get UTM tags from Reteno. A tag is automatically transferred when the user has taken any action. See details>>

Tracking Campaign Performance in Google Analytics

With the help of GA, you can get a complete picture of your marketing efforts' effectiveness:

  • Channel performance
  • General campaign performance
  • Single campaign performance
  • Campaign series performance
  • Product List Performance

Learn more in our manual.