User Lifecycle

Understanding your app users' lifecycles is crucial for optimizing engagement, retention, and conversion strategies. Visualizing user distribution across different stages can help you identify where users are in their journey and apply targeted marketing techniques accordingly.

In Reteno, the User Lifecycle table is available in the User Lifecycle tab within the Contacts Analytics section of your account. The table provides insights into absolute and percentage-based distributions of users in different lifecycle stages.

Why Switch to User Lifecycle Visualization?

Effective marketing is goal-driven. By understanding where users are in their lifecycle, you can:

Visualize the size of current lifecycle stages.
Create target segments for automated and bulk marketing campaigns.
Guide users to the desired stage and retain them there.

With Reteno, you can implement lifecycle-based customer automation in just a few clicks.

Steps to Enable User Lifecycle Visualization

Get acquainted with the general principles of constructing lifecycle segments.
See the examples of lifecycle segmentation diagrams.
Create lifecycle segments in Reteno based on your business model.
Submit a request to [email protected], and we will activate the User Lifecycle tab in your Reteno account.