User Guide

In-App Report

The report on the interaction with In-App messages displayed according to the triggering rules s presented in the Campaigns ā†’ Reports section.

Reports section with In-App channel selected in the sidebar, showing a message row with Viewed, Clicked, and conversion statistics

The report shows views, clicks, errors, and activity dynamics.

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Note

See general options for working with reports at the link >

Conventionally, the report consists of 4 parts:

  • General information.
  • Performance indicators.
  • Conversions.
  • Detailed statistics.
In-App report page showing general information, Viewed, Clicked, and Errors cards, Conversions row, and an Activity dynamics performance graph

1. General Information

The first part of the report contains the following data:

  1. The In-Appā€™s name.
  2. Published date.
  3. Message ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit an In-App.
  4. In-App preview (not displayed for HTML version).
In-App report general information section with numbered callouts 1-4 labeling the message name, published date, Message ID, and phone preview

2. Performance Indicators

Reteno automatically tracks the performance of widgets, including views, clicks, and errors.

Viewed, Clicked, and Errors performance cards with percentage scales, alongside Export and More buttons and a date range selector
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Note

For Mobile Push + In-App bundle messages, clicks are tracked in the In-App report, not in the Mobile Push report.

Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm.

Clicking on any report item opens a window for viewing the contacts list.

Clicked metric card highlighted with an arrow pointing to an opened contacts list panel showing channel, full name, and ID columns

Above the general statistics are the following tabs:

  • Export. Allows you to export contacts from the report to a CSV file or an existing/ new list. Export is available for all campaign metrics: viewed, clicked, and errors.
  • More. Allows you to delete the report.
Export and More buttons highlighted above the Viewed, Clicked, and Errors performance cards

3. Conversions

If you define user events as conversion events and set up their display, you will be able to evaluate the conversion results of the campaign.

Conversions, Conversion value, and Conversion rate figures highlighted, with the Activity dynamics and Conversions tabs and Add details button below

More on the settings for displaying conversion >

4. Detailed Statistics

The Activity dynamics tab displays the Performance graph, which shows views and clicks since the In-App publication.

Activity dynamics tab highlighted showing the Performance graph with Viewed and Clicked lines over time

You can filter tabsā€™ data using the Add details option.

Multilanguage (optional)

Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message.

Multilanguage tab highlighted showing a table of Sent, Errors, and Delivered statistics for each language version

Learn more about multilingual campaign report >

Updated 20 days ago

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