Using AI in the Email Editor

Artificial intelligence (AI) in the text block of the email editor allows you to translate or optimize the text directly in the template: correct errors, change the style, etc. Machine learning (ML) and natural language processing (NLP) algorithms help you easily create quality content that will increase your subscriber engagement.

AI Capabilities in Reteno Email Editor

AI in the email editor supports the following tasks:

1. Emotional impact analysis. AI identifies words and expressions with emotional impact and helps you create marketing content that evokes specific emotions in your audience.
2. Content generation. Use automated NLP to generate email content based on your prompt.
3. Error correction. The algorithm fixes grammatical errors and removes extra spaces from the text.
4. Translation. Translate email text blocks into one of the supported languages.

Using AI in a Text Block

1. Hover over the three-dot menu on the right side of a text block and click Improve with AI.

2. Select a request type:

• Fix Grammar
• Make Shorter
• Make Longer
• Translate
• Change Tone of Voice
• Explain as an Expert
• Add emoji

2. Send the request.

The AI updates the text within a few seconds.

After generation, you can:

• edit the text manually;
• apply additional AI requests.

Use AI for Message Name, Subject, and Hidden preheader

To optimize the message name, subject, or hidden preheader:

1. Click the Improve with AI button next to the corresponding field.

2. Select the request type.

In addition to the options available for text blocks, these fields support:

• Generate based on email content
• Improve using Robert Cialdini’s principles of influence

3. Send the request to the AI.

The generation will take a few seconds, after which the generated version will appear at the top of the dialog window.

4. Next, you can:

• use the suggested text,
• close the dialog to discard it by clicking anywhere outside the AI window,
• continue refining the text with additional AI prompts.