Exchanging Data With Google BigQuery

Integrating Reteno with Google BigQuery unlocks a world of data-driven opportunities. By seamlessly exporting data from Reteno to BigQuery and importing insights back, you can maximize the effectiveness of your campaigns through advanced analytics and personalized messaging.

Exporting Data to BigQuery

Exporting data from Reteno to BigQuery brings substantial advantages for mobile app marketers, providing powerful tools for in-depth analysis and strategic decision-making. By leveraging BigQuery's processing capabilities, you can

• analyze campaign performance,
• optimize cross-channel attribution,
• refine segmentation and behavioral targeting.

BigQuery enables advanced insights into user journeys, campaign ROI, and customer retention patterns, allowing marketers to act on data with precision. With access to detailed metrics and predictive models, apps can improve user engagement, reduce churn, and boost revenue, turning data into actionable insights for sustained growth.

Importing Data from BigQuery

With all data aggregated in BigQuery, you can go beyond general segmentation and create truly personalized messages that resonate with each user’s journey. This allows you to use specific data points, such as the user’s engagement level, workout streak, or preferred workout time, directly in message content. For example, a campaign could address the user by name, congratulate them on a 15-day streak, or suggest a new challenge based on their recent workout history. By drawing from detailed BigQuery data, Reteno enables targeted, personalized campaigns that feel uniquely relevant to each user, increasing engagement and deepening brand loyalty.

Setting Up Your Reteno and BigQuery Integration

1. Integrate Your Reteno Account with Google BigQuery

To begin, link your Reteno account to Google BigQuery. This will enable secure data flow between the platforms, allowing you to export and import data seamlessly. Our integration guide has detailed steps.

2. Set Up Data Export from Reteno to BigQuery

Configure your Reteno data export to BigQuery tables. This setup will allow Reteno to automatically send valuable datasets, like broadcast metrics, user activity, order details, and revenue data, directly to BigQuery, where you can perform in-depth analysis and reporting. See detailed instructions on setting up exports here.

3. Set Up Data Import from BigQuery to Reteno

With your data now in BigQuery, you can set up imports to bring this data back into Reteno. Use data stored in BigQuery as a resource for building powerful audience segments or creating personalized messaging strategies based on user-specific behaviors and characteristics. Follow the data import setup guide here.