Transferring Website Behavior Data via REST API

Send the user behavior data and use it to create personalized product recommendations for the site and for your emails.

You can send events through one of the methods:

📘

Important

When setting up tracking via the REST API, the recommendations functionality on the site will not be available, in this case, you need to use the option of calling eS.JS functions

In this article, we will explain how to use the second method.

Request headers

POST / HTTP/1.1

Host: https://tracker.esputnik.com/api/v2

Content-type: application/json

Response status code is 200: No authorization is required.

ProductPage

Description

To display correct recommended products or product categories or send triggers for abandoned browses, send a request with data on:

  • Product card the user is currently viewing;
  • Product price and availability.

Example

{
  "GeneralInfo": {
    "eventName": "ProductPage",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "ProductPage": {
    "Product": {
      "productKey": "72354",
      "price": "754 USD",
      "isInStock": "1",
      "tag_something": [
        "abc",
        "bca"
      ]
    },
    "Tags": {
      "some_tags": [
        "some_tag1",
        "some_tag2"
      ]
    }
  }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: object
General information
eventName“ProductPage”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact our support team.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_email"[email protected]"
Optional

Type: string
User email
user_name"Gregori Boczynski"
Optional

Type: string
User name and surname
user_es_contact_id"255830499"
Optional

type: string
User ID in the Reteno
cookies"CDA68358-94FB-4D83-9655-3FEB3C4114A3"
Required

Type: object, string
Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”
datetime1579622183208Timestamp (millisecond)
ProductPageRequired

Type: object
Event description
productKey“72354”
Required

Type: string
Product ID.
Should match the productKey on pagesStatusCart and PurchasedItems.
price“754 USD”
Required

Type: string
The price per item can be sent with the currency value.

If the price has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
isinStock“1”
Optional

Type: int
Indicates if items are in stock.
Can have two values:
"0" – items are out of stock;

"1" – items are in stock.

* If the availability has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
tag_[something]["abc","bca"]
Optional

Type: array of strings
All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name.
There can be several such parameters.
* The value of this parameter is transferred as a data array which can be entered separated by commas.
TagsOptional

Type: object
Additional fields

StatusCart

Description

An event is sent after the cart status (with a new GUID) is changed, for example, after clicking a Buy button on the category page. The cart status should be updated from all pages. If the cart is empty, then you need to send an empty cart event (empty array without products).

Example

{
  "GeneralInfo": {
    "eventName": "StatusCart",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "StatusCart": {
    "GUID": "6F9619FF-8B86-D011-B42D-00CF4FC964FF",
    "Products": [
      {
        "productKey": "430738",
        "price": 201.95,
        "discount": 180,
        "quantity": 1,
        "price_currency_code": "USD",
        "tag_something": [
          "aaa",
          "bbb"
        ]
      },
      {
        "productKey": "902339",
        "price": 596,
        "discount": 590,
        "quantity": 1,
        "price_currency_code": "USD",
        "tag_something": [
          "aaa",
          "bbb"
        ]
      }
    ],
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: object, string
General information
eventName“StatusCart”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact our support.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_email"[email protected]"
Optional

Type: string
User email
user_name"Gregori Boczynski"
Optional

Type: string
User name and surname
user_es_contact_id"255830499"
Optional

Type: string
User ID in the platform
datetime1579622183208Timestamp (millisecond)
GUID“6F9619FF-8B86-D011-B42D-00CF4FC964FF”
Required

Type: string
Displays the current composition of the shopping cart
Can be generated from random numbers and Latin letters
StatusCartRequired

Type: object, string
Event description.
Transferred as an array of strings with products added to the cart.
productKey“430738”
Required

Type: string
Product ID.
Should match the productKey on the ProductPage page.
price“201.95”
Required

Type: string
Price per item
discount“180”
Optional

Type: string
Discount per item
quantity“1”
Required

Type: Int
Quantity of items
price_currency_code“USD”
Optional

Type: string
Currency
tag_[something]["abc","bca"]
Optional

Type: array of strings
All additional fields can be transferred in this parameter. The prefix tag_ is required. After it, you can enter any name.
There can be several such parameters,
* The value of this parameter is transferred as a data array which can be entered separated by commas.
TagsOptional

Type: object
Additional fields

Wishlist

Description

Sending the AddToWishlist event - at the time of adding a product to the wish list (favorites).

Necessary for calculating and displaying recommendations and sending triggers related to the wish list.

Example

{
  "GeneralInfo": {
    "eventName": "AddToWishlist",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "AddToWishlist": {
    "Product": {
      "productKey": "72354",
      "price": "754",
      "isInStock": "1",
      "tag_something": [
        "abc",
        "bca"
      ]
    },
    "Tags": {
      "some_tags": [
        "some_tag1",
        "some_tag2"
      ]
    }
  }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: object
General information
eventName“AddToWishlist”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact our support team.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_email"[email protected]"
Optional

Type: string
User email
user_name"Gregori Boczynski"
Optional

Type: string
User name and surname
user_es_contact_id"255830499"
Optional

type: string
User ID in the Reteno
cookies"CDA68358-94FB-4D83-9655-3FEB3C4114A3"
Required

Type: object, string
Cookie sc is a cookie generated by our script. You can get on the site.
The required cookie is titled "sc."
datetime1579622183208Timestamp (millisecond)
AddToWishlistRequired

Type: object
Event description
productKey“72354”
Required

Type: string
Product ID.
Should match the productKey on the product page.
price“754 USD”
Required

Type: string
The price per item.
tag_[something]["abc","bca"]
Optional

Type: array of strings
All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name.
There can be several such parameters.
* The value of this parameter is transferred as a data array which can be entered separated by commas.
TagsOptional

Type: object
Additional fields

PurchasedItems

Description

To display recommendations on the order confirmation page or to send triggers for abandoned carts, you need to send a request that will indicate which product the user purchased.

Example

{
  "GeneralInfo": {
    "eventName": "PurchasedItems",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "PurchasedItems": {
    "Products": [
      {
        "product_id": "430738",
        "unit_price": "201.95",
        "quantity": 1
      },
      {
        "product_id": "211452",
        "unit_price": "341.80",
        "quantity": 2
      }
    ],
    "OrderNumber": "123/2017",
    "Tags": {
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: object, string
General information
eventName“StatusCart”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact our support.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_email"[email protected]"
Optional

Type: string
User email
user_name"Gregori Boczynski"
Optional

Type: string
User name and surname
user_es_contact_id"255830499"
Optional

Type: string
User ID in the Reteno
datetime1579622183208Timestamp (millisecond)
cookies"CDA68358-94FB-4D83-9655-3FEB3C4114A3"
Required

Type: object, string
Tags
OrderNumber“123/2017”
Required

Type: string
Order number.
Confirms purchase completion.
PurchasedItemsType: array of stringsList of items
product_id“430738”
Required

Type: string
Product ID.
Should match productKey on the ProductPage page.
unit_price“201.95”
Required

Type: string
Price per item
quantity“1”
Required

Type: Integer
Quantity of items
TagsOptional

Type: object
Additional fields

ProductImpressions

Description

The event that transfers data on the block display. It’s sent by default through JS API. You don’t need to send it additionally. If the script is not installed, transfer according to the format.

Example

{
  "GeneralInfo": {
    "eventName": "ProductImpressions",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "ProductImpression": {
    "Products": [
      {
        "product_id": "430968",
        "container_type": "1253"
      },
      {
        "product_id": "430738",
        "container_type": "1254"
      },
      {
        "product_id": "429983",
        "container_type": "1255"
      }
    ],
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: object
General information
eventName“ProductImpressions”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact our support.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_name"Gregori Boczynski"
Optional

Type: string
User name and surname
user_es_contact_id"255830499"
Optional

Type: string
User ID in our platform
datetime1579622183208Timestamp (millisecond)
cookies"CDA68358-94FB-4D83-9655-3FEB3C4114A3"
Required

Type: object, string
Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”
ProductImpressionsRequired

Type: array of objects
Description of impressions
Transferred as an array of objects.
product_id“430738”
Required

Type: string
ID of the product or category that is in the feed
container_type“1253”
Required

Type: string
Recommendation block number. You can get the container_type in response to a request for recommendations
TagsOptional

Type: object
Additional fields

CategoryPage

Description

Can be used to send data on:

  • Triggers;
  • Category browses without product card viewing;
  • Site browses without category or product card viewing.

You need to send a request with the data on the category the user is currently browsing.

Example

{
  "GeneralInfo": {
    "eventName": "CategoryPage",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "CategoryPage": {
    "Category": {
      "categoryKey": "Babies"
    },
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: object
General information
eventName“ProductPage”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact support.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_email"[email protected]"
Optional

Type: string
User email
user_name"Gregori Boczynski"
Optional

Type: string
User’s name and surname
user_es_contact_id"255830499"
Optional

Type: string
User ID in the Reteno
datetime1579622183208Timestamp (millisecond)
cookies"CDA68358-94FB-4D83-9655-3FEB3C4114A3"
Required

Type: object, string
Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”
CategoryPageRequired

Type: object
Event description
categoryKey“Babies”
Required

Type: string
ID of the product or category according to a product feed
TagsOptional

Type: object
Additional fields

CustomerData

Description

To send triggers for abandoned browses or abandoned carts, you need to send a request with the data on the user.

Example

{
 "GeneralInfo": {
   "eventName": "CustomerData",
   "siteId": "8D3869C",
   "datetime":1579622183208,
   "externalCustomerId": "1234509876",
   "user_phone": "3801111111111",
   "user_email": "[email protected]",
   "user_es_contact_id": "255830499",
   "user_name": "Johny",
   "cookies": {
     "sc": "CDA68358-94FB-4D83-9655-3FEB3CGGG1"
   }
 }
}

Parameters

NameExampleDescription
GeneralInfoRequired

Type: array of objects
General information
eventName“StatusCart”
Required

Type: string
Event name
siteId“8A412DC”
Required

Type: string
To get your site ID, please contact support.
Static parameter.
externalCustomerId"1234509876"
Optional

Type: string
External identifier generated in your system
user_phone"1-541-754-3010"
Optional

Type: string
Phone number in the international format
user_email"[email protected]"

Optional

Type: string
User email
user_name"Gregori Boczynski"
Optional

Type: string
User name and surname
user_es_contact_id"255830499"

Optional

Type: string
User ID in the platform
datetime1579622183208Timestamp (millisecond)
cookies"CDA68358-94FB-4D83-9655-3FEB3C4114A3"
Required

Type: object, string
Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”

SearchRequest

Description

To collect statistics on search queries, you need to send the value from the search line.

Use this event for triggers. Send it only if the search returned no results. In the trigger, such contacts will receive personal recommendations (at the moment, recommendations don’t depend on the value entered in the search, we will support this feature in the nearest future).

Example

eS('sendEvent', 'SearchRequest', {
    "SearchRequest": {"search":"input_value"}
});

Parameters

NameExampleDescription
input_value"Coffe"
Required
Type: String
Value from the search string. What we are looking for on the site.

ProductUpdate

Description

ProductUpdate is an optional event that updates product data in Reteno in real-time, regardless of the scheduled feed update. Send product properties that need constant updating — price, discount, availability, etc.

Example

{
  "GeneralInfo": {
    "eventName": "ProductUpdate",
    "siteId": "site_id"
  },
  "ProductUpdate": [
    {
      "brand": "Apple",
      "name": "iPhone 7",
      "description": "Some description",
      "product_id": "430738",
      "imgurl": "https://domain.com/apple/product_large.png",
      "url": "https://domain.com/apple/product_page_example.html",
      "unit_price": "201.95",
      "isInStock": "1",
      "tag_discount": ["10"],
      "tag_oldprice": ["224.38"],
      "price_currency_code": "UAH",
      "category_id": ["3"],
      "tag_something": [
        "aaa",
        "bbb"
      ]
    },
    {
      "brand": "Apple",
      "name": "iPhone 7",
      "description": "Some description",
      "product_id": "430738",
      "imgurl": "https://domain.com/apple/product_large.png",
      "unit_price": "201.95",
      "isInStock": "1",
      "tag_discount": ["10"],
      "tag_oldprice": ["224.38"],
      "price_currency_code": "UAH",
      "category": "level1 > level2 > level3",
      "category_id": ["1", "2", "3"],
      "tag_something": [
        "aaa",
        "bbb"
      ]
    }
  ]
}

Parameters

NameExampleDescription
ProductUpdateRequired

Type: Object
An array of updated products and their parameters
siteIdsite_id

Required

Type: String
Site name
product_id430738

Required

Type: Int
Product ID
isInStock1

Required, can be 0 or 1

Type: Int
Indicates if items are in stock.
Can have two values:
_ "0" – items are out of stock;

"1" – items are in stock.

_ If the availability has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
unit_price201.95

Optional

Type: Int
Unit price
descriptionSome description

Optional

Type: String
Product description
nameiPhone 7

Optional

Type: String
Product name
imgurlhttps://domain.com/apple/product_large.png

Optional

Type: String
Image URL
urlhttps://domain.com/apple/product_page_example.html

Optional

Type: String
Product page URL
brandApple

Optional

Type: String
Brand name
tag_discount10

Optional, should be a relative figure (%)

Type: Int
Discount
price_currency_codeUAH

Optional

Type: Int
Price currency code
tag_oldprice224.38

Optional

Type: Int
Old price

If the item has a discount, you can pass the next parameters:

{
 "product_id": "1111",
 "unit_price": "270",
 "isInStock": 1,
 "price_currency_code": "UAH",
 "tag_oldprice": [
   "300"
 ],
 "tag_discount": [
   "10"
 ]
}

And if the product has not a discount, than:

{
 "product_id": "1111",
 "unit_price": "270",
 "isInStock": 1,
 "price_currency_code": "UAH"
}