Transferring Website Behavior Data via REST API

To transfer website data to our system, you need to install the web tracking script on your site. After, you’ll be able to send the user behavior data and use it to create personalized product recommendations for the site and for your emails.

You can send events through one of the methods:

Using eS.JS;
Using REST API. To transfer website data to our system, you need to install the web tracking script on your site. After, you’ll be able to send the user behavior data and use it to create personalized product recommendations for the site and for your emails.

📘
Important
When setting up tracking via the REST API, the recommendations functionality on the site will not be available, in this case, you need to use the option of calling eS.JS functions

In this article, we will explain how to use the second method.

Request headers


POST / HTTP/1.1 Host: `https://tracker.esputnik.com/api/v2` Content-type: application/json

Response status code is 204: No authorization is required.

ProductPage

Description

To display correct recommended products or product categories or send triggers for abandoned browses, send a request with data on:

Product card the user is currently viewing;
Product price and availability.

Example

{
  "GeneralInfo": {
    "eventName": "ProductPage",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "ProductPage": {
    "Product": {
      "productKey": "72354",
      "price": "754 USD",
      "isInStock": "1",
      "tag_something": [
        "abc",
        "bca"
      ]
    },
    "Tags": {
      "some_tags": [
        "some_tag1",
        "some_tag2"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“ProductPage” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support team. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional type: string	User ID in the Reteno
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script. You can get on the site. The required cookie is titled "sc."
datetime	1579622183208	Timestamp (millisecond)
ProductPage	Required Type: object	Event description
productKey	“72354” Required Type: string	Product ID. Should match the productKey on pagesStatusCart and PurchasedItems.
price	“754 USD” Required Type: string	The price per item can be sent with the currency value. If the price has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
isinStock	“1” Optional Type: int	Indicates if items are in stock. Can have two values: "0" – items are out of stock; "1" – items are in stock. * If the availability has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
tag_[something]	["abc","bca"] Optional Type: array of strings	All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name. _ There can be several such parameters. * The value of this parameter is transferred as a data array which can be entered separated by commas.
Tags	Optional Type: object	Additional fields

StatusCart

Description

An event is sent after the cart status (with a new GUID) is changed, for example, after clicking a Buy button on the category page. The cart status should be updated from all pages. If the cart is empty, then you need to send an empty cart event (empty array without products).

Example

{
  "GeneralInfo": {
    "eventName": "StatusCart",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "StatusCart": {
    "GUID": "6F9619FF-8B86-D011-B42D-00CF4FC964FF",
    "Products": [
      {
        "productKey": "430738",
        "price": 201.95,
        "discount": 180,
        "quantity": 1,
        "price_currency_code": "USD",
        "tag_something": [
          "aaa",
          "bbb"
        ]
      },
      {
        "productKey": "902339",
        "price": 596,
        "discount": 590,
        "quantity": 1,
        "price_currency_code": "USD",
        "tag_something": [
          "aaa",
          "bbb"
        ]
      }
    ],
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object, string	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the platform
datetime	1579622183208	Timestamp (millisecond)
GUID	“6F9619FF-8B86-D011-B42D-00CF4FC964FF” Required Type: string	Unique ID that connects two events – StatusCart and PurchasedItems. Should be identical to the GUID of the PurchasedItems event. * Can be generated from random numbers and Latin characters.
StatusCart	Required Type: object, string	Event description. Transferred as an array of strings with products added to the cart.
productKey	“430738” Required Type: string	Product ID. Should match the productKey on the ProductPage page.
price	“201.95” Required Type: string	Price per item
discount	“180” Optional Type: string	Discount per item
quantity	“1” Required Type: Int	Quantity of items
price_currency_code	“USD” Optional Type: string	Currency
tag_[something]	["abc","bca"] Optional Type: array of strings	All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name. _ There can be several such parameters, * The value of this parameter is transferred as a data array which can be entered separated by commas.
Tags	Optional Type: object	Additional fields

Wishlist

Description

Sending the AddToWishlist event - at the time of adding a product to the wish list (favorites).

Necessary for calculating and displaying recommendations and sending triggers related to the wish list.

Example

{
  "GeneralInfo": {
    "eventName": "AddToWishlist",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "AddToWishlist": {
    "Product": {
      "productKey": "72354",
      "price": "754",
      "isInStock": "1",
      "tag_something": [
        "abc",
        "bca"
      ]
    },
    "Tags": {
      "some_tags": [
        "some_tag1",
        "some_tag2"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“AddToWishlist” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support team. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional type: string	User ID in the Reteno
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script. You can get on the site. The required cookie is titled "sc."
datetime	1579622183208	Timestamp (millisecond)
AddToWishlist	Required Type: object	Event description
productKey	“72354” Required Type: string	Product ID. Should match the productKey on pagesStatusCart and PurchasedItems.
price	“754 USD” Required Type: string	The price per item can be sent with the currency value. If the price has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
isinStock	“1” Optional Type: int	Indicates if items are in stock. Can have two values: _ "0" – items are out of stock; "1" – items are in stock. _ If the availability has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
tag_[something]	["abc","bca"] Optional Type: array of strings	All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name. _ There can be several such parameters. * The value of this parameter is transferred as a data array which can be entered separated by commas.
Tags	Optional Type: object	Additional fields

PurchasedItems

Description

To display recommendations on the order confirmation page or to send triggers for abandoned carts, you need to send a request with the data on the purchased products.

Example

{
  "GeneralInfo": {
    "eventName": "PurchasedItems",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "PurchasedItems": {
    "GUID": "6F9619FF-8B86-D011-B42D-00CF4FC964FF",
    "OrderNumber": "123/2017",
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object, string	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User’s name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in our platform
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script that you can get on the site. The required cookie is titled "sc."
GUID	“6F9619FF-8B86-D011-B42D-00CF4FC964FF” Required Type: string	Unique ID that connects two events – StatusCart and PurchasedItems. Should be identical to the GUID of the StatusCart event. * Can be generated from random numbers and Latin characters.
OrderNumber	“123/2017” Required Type: string	Order number. Confirms purchase completion
Tags	Optional Type: object	Additional fields

PurchasedItems (One Click)

Description

The event is optionally sent after a purchase with one click or a purchase with afterpay.

Example

{
  "GeneralInfo": {
    "eventName": "PurchasedItems",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "PurchasedItems": {
    "Products": [
      {
        "product_id": "430738",
        "unit_price": "201.95",
        "quantity": 1
      },
      {
        "product_id": "211452",
        "unit_price": "341.80",
        "quantity": 2
      }
    ],
    "OrderNumber": "123/2017",
    "Tags": {
      "block_id": [
        "21246_r335v507"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object, string	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the Reteno
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script that you can get on the site. The required cookie is titled "sc."
OrderNumber	“123/2017” Required Type: string	Order number. Confirms purchase completion.
PurchasedItems	Type: array of strings	List of items
product_id	“430738” Required Type: string	Product ID. Should match productKey on the ProductPage page.
unit_price	“201.95” Required Type: string	Price per item
quantity	“1” Required Type: Integer	Quantity of items
block_id	“21246_r335v507” Required Type: string	Recommendation block ID. To get it, contact support.

ProductImpressions

Description

The event that transfers data on the block display. It’s sent by default through JS API. You don’t need to send it additionally.

Example

{
  "GeneralInfo": {
    "eventName": "ProductImpressions",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "ProductImpression": {
    "Products": [
      {
        "product_id": "430968",
        "container_type": "1253"
      },
      {
        "product_id": "430738",
        "container_type": "1254"
      },
      {
        "product_id": "429983",
        "container_type": "1255"
      }
    ],
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“ProductImpressions” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in our platform
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script that you can get on the site. The required cookie is titled "sc."
ProductImpressions	Required Type: array of objects	Description of impressions Transferred as an array of objects.
product_id	“430738” Required Type: string	ID of the product or category that is in the feed
container_type	“1253” Required Type: string	Recommendation block number
Tags	Optional Type: object	Additional fields

CategoryPage

Description

Can be used to send data on:

Triggers;
Category browses without product card viewing;
Site browses without category or product card viewing.

You need to send a request with the data on the category the user is currently browsing.

Example

{
  "GeneralInfo": {
    "eventName": "CategoryPage",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "CategoryPage": {
    "Category": {
      "categoryKey": "Babies"
    },
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“ProductPage” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User’s name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the Reteno
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script that you can get on the site. The required cookie is titled "sc."
CategoryPage	Required Type: object	Event description
categoryKey	“Babies” Required Type: string	ID of the product or category
Tags	Optional Type: object	Additional fields

CustomerData

Description

To send triggers for abandoned browses or abandoned carts, you need to send a request with the data on the user.

Example

{
 "GeneralInfo": {
   "eventName": "CustomerData",
   "siteId": "8D3869C",
   "datetime":1579622183208,
   "externalCustomerId": "1234509876",
   "user_phone": "3801111111111",
   "user_email": "[email protected]",
   "user_es_contact_id": "255830499",
   "user_name": "Johny",
   "cookies": {
     "sc": "CDA68358-94FB-4D83-9655-3FEB3CGGG1"
   }
 }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: array of objects	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the platform
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script that you can get on the site. The required cookie is titled "sc."

CustomEvent

Description

CustomEvent is a custom event. You can give it a custom header depending on the action.

Example

{
    "GeneralInfo": {
        "eventName": "CustomEvent",
        "datetime":1579622183208,
        "externalCustomerId": "1234509876",
        "screendim": {
            "h": 1200,
            "w": 2304
        },
        "adblockEnabled": true,
        "device": "Desktop",
        "browser": {
            "name": "Chrome",
            "chrome": true,
            "version": "74.0",
            "webkit": true,
            "a": true
        },
        "siteId": "8A412DC",
        "cookies": {
            "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
        },
        "s_location": "https://example.com/product_id.html",
        "referrer": "https://example.com",
        "user_client_id": "",
        "user_city": "",
        "user_card_id": "",
        "user_name": "Gregori Boczynski",
        "user_phone": "1-541-754-3010",
        "user_email": "[email protected]",
        "user_es_contact_id": "255830499"
    },
    "CustomEvent": {
     "EventName":"my_event",
     "Tags": {
     "some_tags": [
         "1",
         "a2"
     ],
     "some_tags1": [
       "4",
     "gg"
     ]
}
    }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: array of objects	General information
eventName	“CustomEvent” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script that you can get on the site. The required cookie is titled "sc."
CustomEvent	Required Type: array of objects	Event description
EventName	“my_event” Required Type: string	Custom event name
Tags	Optional Type: array of objects	Additional fields where some_tags is the field name and “1” and “2” are its values (always transferred as array of strings)

SearchRequest

Description

To collect statistics on search queries, you need to send the value from the search line.

Use this event for triggers. Send it only if the search returned no results. In the trigger, such contacts will receive personal recommendations (at the moment, recommendations don’t depend on the value entered in the search, we will support this feature in the nearest future).

Example

eS('sendEvent', 'SearchRequest', {
    "SearchRequest": {"search":"input_value"}
});

Parameters

Name	Example	Description
input_value	"Coffe" Required Type: String	Value from the search string. What we are looking for on the site.

ProductUpdate

Description

ProductUpdate is an optional event that updates product data in Reteno in real-time, regardless of the scheduled feed update. Send product properties that need constant updating — price, discount, availability, etc.

Example

{
  "GeneralInfo": {
    "eventName": "ProductUpdate",
    "siteId": "site_id"
  },
  "ProductUpdate": [
    {
      "brand": "Apple",
      "name": "iPhone 7",
      "description": "Some description",
      "product_id": "430738",
      "imgurl": "https://domain.com/apple/product_large.png",
      "unit_price": "201.95",
      "isInStock": "1",
      "tag_discount": ["10"],
      "tag_oldprice": ["224.38"],
      "price_currency_code": "UAH",
      "category": "level3",
      "category_id": ["3"],
      "tag_something": [
        "aaa",
        "bbb"
      ]
    },
    {
      "brand": "Apple",
      "name": "iPhone 7",
      "description": "Some description",
      "product_id": "430738",
      "imgurl": "https://domain.com/apple/product_large.png",
      "unit_price": "201.95",
      "isInStock": "1",
      "tag_discount": ["10"],
      "tag_oldprice": ["224.38"],
      "price_currency_code": "UAH",
      "category": "level1 > level2 > level3",
      "category_id": ["1", "2", "3"],
      "tag_something": [
        "aaa",
        "bbb"
      ]
    }
  ]
}

Parameters

Name	Example	Description
ProductUpdate	required	required
siteId	site_id	required
product_id	430738	required
isInStock	1	required, could be 0 or 1
unit_price	201.95	optional field
description	Some description	optional field
name	iPhone 7	optional field
imgurl	`https://domain.com/apple/product_large.png`	optional field
brand	Apple	optional field
tag_discount	10	optional field, should be a relative figure (%)
price_currency_code	UAH	optional field
tag_oldprice	224.38	optional field

If the item has a discount, you can pass the next parameters:

{
 "product_id": "1111",
 "unit_price": "270",
 "isInStock": 1,
 "price_currency_code": "UAH",
 "tag_oldprice": [
   "300"
 ],
 "tag_discount": [
   "10"
 ]
}

And if the product has not a discount, than:

{
 "product_id": "1111",
 "unit_price": "270",
 "isInStock": 1,
 "price_currency_code": "UAH"
}

📘Important

ProductPage

Description

Example

Parameters

StatusCart

Description

Example

Parameters

Wishlist

Description

Example

Parameters

PurchasedItems

Description

Example

Parameters

PurchasedItems (One Click)

Description

Example

Parameters

ProductImpressions

Description

Example

Parameters

CategoryPage

Description

Example

Parameters

CustomerData

Description

Example

Parameters

CustomEvent

Description

Example

Parameters

SearchRequest

Description

Example

Parameters

ProductUpdate

Description

Example

Parameters

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Important