Transferring Website Behavior Data via REST API

Send the user behavior data and use it to create personalized product recommendations for the site and for your emails.

You can send events through one of the methods:

Using eS.JS;
Using REST API.

📘
Important
When setting up tracking via the REST API, the recommendations functionality on the site will not be available, in this case, you need to use the option of calling eS.JS functions

In this article, we will explain how to use the second method.

Request headers


POST / HTTP/1.1 Host: `https://tracker.esputnik.com/api/v2` Content-type: application/json

Response status code is 200: No authorization is required.

ProductPage

Description

To display correct recommended products or product categories or send triggers for abandoned browses, send a request with data on:

Product card the user is currently viewing;
Product price and availability.

Example

{
  "GeneralInfo": {
    "eventName": "ProductPage",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "ProductPage": {
    "Product": {
      "productKey": "72354",
      "price": "754 USD",
      "isInStock": "1",
      "tag_something": [
        "abc",
        "bca"
      ]
    },
    "Tags": {
      "some_tags": [
        "some_tag1",
        "some_tag2"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“ProductPage” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support team. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional type: string	User ID in the Reteno
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”
datetime	1579622183208	Timestamp (millisecond)
ProductPage	Required Type: object	Event description
productKey	“72354” Required Type: string	Product ID. Should match the productKey on pagesStatusCart and PurchasedItems.
price	“754 USD” Required Type: string	The price per item can be sent with the currency value. If the price has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
isinStock	“1” Optional Type: int	Indicates if items are in stock. Can have two values: "0" – items are out of stock; "1" – items are in stock. * If the availability has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
tag_[something]	["abc","bca"] Optional Type: array of strings	All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name. There can be several such parameters. * The value of this parameter is transferred as a data array which can be entered separated by commas.
Tags	Optional Type: object	Additional fields

StatusCart

Description

An event is sent after the cart status (with a new GUID) is changed, for example, after clicking a Buy button on the category page. The cart status should be updated from all pages. If the cart is empty, then you need to send an empty cart event (empty array without products).

Example

{
  "GeneralInfo": {
    "eventName": "StatusCart",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "StatusCart": {
    "GUID": "6F9619FF-8B86-D011-B42D-00CF4FC964FF",
    "Products": [
      {
        "productKey": "430738",
        "price": 201.95,
        "discount": 180,
        "quantity": 1,
        "price_currency_code": "USD",
        "tag_something": [
          "aaa",
          "bbb"
        ]
      },
      {
        "productKey": "902339",
        "price": 596,
        "discount": 590,
        "quantity": 1,
        "price_currency_code": "USD",
        "tag_something": [
          "aaa",
          "bbb"
        ]
      }
    ],
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object, string	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the platform
datetime	1579622183208	Timestamp (millisecond)
GUID	“6F9619FF-8B86-D011-B42D-00CF4FC964FF” Required Type: string	Displays the current composition of the shopping cart Can be generated from random numbers and Latin letters
StatusCart	Required Type: object, string	Event description. Transferred as an array of strings with products added to the cart.
productKey	“430738” Required Type: string	Product ID. Should match the productKey on the ProductPage page.
price	“201.95” Required Type: string	Price per item
discount	“180” Optional Type: string	Discount per item
quantity	“1” Required Type: Int	Quantity of items
price_currency_code	“USD” Optional Type: string	Currency
tag_[something]	["abc","bca"] Optional Type: array of strings	All additional fields can be transferred in this parameter. The prefix tag_ is required. After it, you can enter any name. There can be several such parameters, * The value of this parameter is transferred as a data array which can be entered separated by commas.
Tags	Optional Type: object	Additional fields

Wishlist

Description

Sending the AddToWishlist event - at the time of adding a product to the wish list (favorites).

Necessary for calculating and displaying recommendations and sending triggers related to the wish list.

Example

{
  "GeneralInfo": {
    "eventName": "AddToWishlist",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "AddToWishlist": {
    "Product": {
      "productKey": "72354",
      "price": "754",
      "isInStock": "1",
      "tag_something": [
        "abc",
        "bca"
      ]
    },
    "Tags": {
      "some_tags": [
        "some_tag1",
        "some_tag2"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“AddToWishlist” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support team. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional type: string	User ID in the Reteno
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script. You can get on the site. The required cookie is titled "sc."
datetime	1579622183208	Timestamp (millisecond)
AddToWishlist	Required Type: object	Event description
productKey	“72354” Required Type: string	Product ID. Should match the productKey on the product page.
price	“754 USD” Required Type: string	The price per item.
tag_[something]	["abc","bca"] Optional Type: array of strings	All additional fields can be transferred in this parameter. The prefix tag is required. After it, you can enter any name. There can be several such parameters. * The value of this parameter is transferred as a data array which can be entered separated by commas.
Tags	Optional Type: object	Additional fields

PurchasedItems

Description

To display recommendations on the order confirmation page or to send triggers for abandoned carts, you need to send a request that will indicate which product the user purchased.

Example

{
  "GeneralInfo": {
    "eventName": "PurchasedItems",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "PurchasedItems": {
    "Products": [
      {
        "product_id": "430738",
        "unit_price": "201.95",
        "quantity": 1
      },
      {
        "product_id": "211452",
        "unit_price": "341.80",
        "quantity": 2
      }
    ],
    "OrderNumber": "123/2017",
    "Tags": {
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object, string	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the Reteno
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Tags
OrderNumber	“123/2017” Required Type: string	Order number. Confirms purchase completion.
PurchasedItems	Type: array of strings	List of items
product_id	“430738” Required Type: string	Product ID. Should match productKey on the ProductPage page.
unit_price	“201.95” Required Type: string	Price per item
quantity	“1” Required Type: Integer	Quantity of items
Tags	Optional Type: object	Additional fields

ProductImpressions

Description

The event that transfers data on the block display. It’s sent by default through JS API. You don’t need to send it additionally. If the script is not installed, transfer according to the format.

Example

{
  "GeneralInfo": {
    "eventName": "ProductImpressions",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "ProductImpression": {
    "Products": [
      {
        "product_id": "430968",
        "container_type": "1253"
      },
      {
        "product_id": "430738",
        "container_type": "1254"
      },
      {
        "product_id": "429983",
        "container_type": "1255"
      }
    ],
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“ProductImpressions” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact our support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in our platform
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”
ProductImpressions	Required Type: array of objects	Description of impressions Transferred as an array of objects.
product_id	“430738” Required Type: string	ID of the product or category that is in the feed
container_type	“1253” Required Type: string	Recommendation block number. You can get the container_type in response to a request for recommendations
Tags	Optional Type: object	Additional fields

CategoryPage

Description

Can be used to send data on:

Triggers;
Category browses without product card viewing;
Site browses without category or product card viewing.

You need to send a request with the data on the category the user is currently browsing.

Example

{
  "GeneralInfo": {
    "eventName": "CategoryPage",
    "siteId": "8A412DC",
    "datetime":1579622183208,
    "externalCustomerId": "1234509876",
    "user_phone": "1-541-754-3010",
    "user_email": "[email protected]",
    "user_name": "Gregori Boczynski",
    "user_es_contact_id": "255830499",
    "cookies": {
      "sc": "CDA68358-94FB-4D83-9655-3FEB3C4114A3"
    }
  },
  "CategoryPage": {
    "Category": {
      "categoryKey": "Babies"
    },
    "Tags": {
      "some_tags": [
        "1",
        "a2"
      ],
      "some_tags1": [
        "4",
        "gg"
      ]
    }
  }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: object	General information
eventName	“ProductPage” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User’s name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the Reteno
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”
CategoryPage	Required Type: object	Event description
categoryKey	“Babies” Required Type: string	ID of the product or category according to a product feed
Tags	Optional Type: object	Additional fields

CustomerData

Description

To send triggers for abandoned browses or abandoned carts, you need to send a request with the data on the user.

Example

{
 "GeneralInfo": {
   "eventName": "CustomerData",
   "siteId": "8D3869C",
   "datetime":1579622183208,
   "externalCustomerId": "1234509876",
   "user_phone": "3801111111111",
   "user_email": "[email protected]",
   "user_es_contact_id": "255830499",
   "user_name": "Johny",
   "cookies": {
     "sc": "CDA68358-94FB-4D83-9655-3FEB3CGGG1"
   }
 }
}

Parameters

Name	Example	Description
GeneralInfo	Required Type: array of objects	General information
eventName	“StatusCart” Required Type: string	Event name
siteId	“8A412DC” Required Type: string	To get your site ID, please contact support. Static parameter.
externalCustomerId	"1234509876" Optional Type: string	External identifier generated in your system
user_phone	"1-541-754-3010" Optional Type: string	Phone number in the international format
user_email	"[email protected]" Optional Type: string	User email
user_name	"Gregori Boczynski" Optional Type: string	User name and surname
user_es_contact_id	"255830499" Optional Type: string	User ID in the platform
datetime	1579622183208	Timestamp (millisecond)
cookies	"CDA68358-94FB-4D83-9655-3FEB3C4114A3" Required Type: object, string	Cookie sc is a cookie generated by our script if it is installed on your site. Each cookie must be unique for each user. You can create your own cookies. Example of calling this cookie from javascript document.cookie, the cookie we need is named “sc”

SearchRequest

Description

To collect statistics on search queries, you need to send the value from the search line.

Use this event for triggers. Send it only if the search returned no results. In the trigger, such contacts will receive personal recommendations (at the moment, recommendations don’t depend on the value entered in the search, we will support this feature in the nearest future).

Example

eS('sendEvent', 'SearchRequest', {
    "SearchRequest": {"search":"input_value"}
});

Parameters

Name	Example	Description
input_value	"Coffe" Required Type: String	Value from the search string. What we are looking for on the site.

ProductUpdate

Description

ProductUpdate is an optional event that updates product data in Reteno in real-time, regardless of the scheduled feed update. Send product properties that need constant updating — price, discount, availability, etc.

Example

{
  "GeneralInfo": {
    "eventName": "ProductUpdate",
    "siteId": "site_id"
  },
  "ProductUpdate": [
    {
      "brand": "Apple",
      "name": "iPhone 7",
      "description": "Some description",
      "product_id": "430738",
      "imgurl": "https://domain.com/apple/product_large.png",
      "url": "https://domain.com/apple/product_page_example.html",
      "unit_price": "201.95",
      "isInStock": "1",
      "tag_discount": ["10"],
      "tag_oldprice": ["224.38"],
      "price_currency_code": "UAH",
      "category_id": ["3"],
      "tag_something": [
        "aaa",
        "bbb"
      ]
    },
    {
      "brand": "Apple",
      "name": "iPhone 7",
      "description": "Some description",
      "product_id": "430738",
      "imgurl": "https://domain.com/apple/product_large.png",
      "unit_price": "201.95",
      "isInStock": "1",
      "tag_discount": ["10"],
      "tag_oldprice": ["224.38"],
      "price_currency_code": "UAH",
      "category": "level1 > level2 > level3",
      "category_id": ["1", "2", "3"],
      "tag_something": [
        "aaa",
        "bbb"
      ]
    }
  ]
}

Parameters

Name	Example	Description
ProductUpdate	Required Type: Object	An array of updated products and their parameters
siteId	site_id Required Type: String	Site name
product_id	430738 Required Type: Int	Product ID
isInStock	1 Required, can be 0 or 1 Type: Int	Indicates if items are in stock. Can have two values: _ "0" – items are out of stock; "1" – items are in stock. _ If the availability has changed on the site but hasn’t changed in the feed, the sent value will be the value from the site.
unit_price	201.95 Optional Type: Int	Unit price
description	Some description Optional Type: String	Product description
name	iPhone 7 Optional Type: String	Product name
imgurl	`https://domain.com/apple/product_large.png` Optional Type: String	Image URL
url	`https://domain.com/apple/product_page_example.html` Optional Type: String	Product page URL
brand	Apple Optional Type: String	Brand name
tag_discount	10 Optional, should be a relative figure (%) Type: Int	Discount
price_currency_code	UAH Optional Type: Int	Price currency code
tag_oldprice	224.38 Optional Type: Int	Old price

If the item has a discount, you can pass the next parameters:

{
 "product_id": "1111",
 "unit_price": "270",
 "isInStock": 1,
 "price_currency_code": "UAH",
 "tag_oldprice": [
   "300"
 ],
 "tag_discount": [
   "10"
 ]
}

And if the product has not a discount, than:

{
 "product_id": "1111",
 "unit_price": "270",
 "isInStock": 1,
 "price_currency_code": "UAH"
}

📘Important

ProductPage

Description

Example

Parameters

StatusCart

Description

Example

Parameters

Wishlist

Description

Example

Parameters

PurchasedItems

Description

Example

Parameters

ProductImpressions

Description

Example

Parameters

CategoryPage

Description

Example

Parameters

CustomerData

Description

Example

Parameters

SearchRequest

Description

Example

Parameters

ProductUpdate

Description

Example

Parameters

📘
Important