Campaign Use Cases

A marketing campaign is planned, targeted messages that guide users through their journey within the app. Campaigns are designed to deliver specific content, aiming to inform, engage, and motivate users at key points.

The following articles explore different campaign types using Fitness Mobile Apps as an example, but the solutions described can easily be applied to other industries.

Abandoned Subscription Campaigns

Abandoned Subscription campaigns aim to convert users who haven’t yet subscribed. This campaign helps users see the value of the premium features they may miss out on to encourage conversions.

Learn more about Abandoned Subscription Campaigns >

Activation Campaigns

Activation workflows are key to converting new subscribers into engaged app users. These campaigns introduce users to the app’s features, guiding them through their initial sessions to ensure they understand how to use the app to its fullest.

Activation campaigns can include encouraging the installation of the app, first-time workout recommendations, and tutorials on using various tools.

Learn more about Activation Campaigns >

Reminders

Reminder campaigns offer mobile fitness apps a way to increase user engagement, motivate consistency, improve retention, and maximize revenue. By automating these interactions, fitness apps can create a reliable system that drives behavior change and builds a loyal user base — a vital component of a sustainable growth strategy in the mobile app industry.

Learn more about Reminder Campaigns >

Broadcast Email Newsletter

Email newsletters are an effective way to provide users with updates, fitness tips, and workout recommendations. By sharing relevant content, they keep users informed about new features, exclusive workouts, and personalized recommendations that boost app engagement.

Learn more about Broadcast Email Newsletters >

Broadcast Push Notification Campaign

Broadcast Push Notification campaigns are designed to keep users informed and engaged with app updates, new content, and special promotions. Timely push notifications increase user interaction, especially when they include calls to action for new challenges or featured workouts.

Learn more about Broadcast Push Notification Campaigns >

Combining these campaigns in a cohesive strategy maximizes engagement by reaching users through multiple channels at aha moments. You can leverage activation workflows, reminders, email newsletters, and push notifications to create an engaging user experience that promotes retention and satisfaction.

With the right mix of campaigns, you can improve user engagement and help users consistently achieve their fitness goals.