Launching First Campaign

How to create, launch and measure the results of the first campaign

Let’s jumpstart your app marketing with Reteno in these quick steps

Step 1. Connect communication channels

Retain your mobile app users and boost the ROI of your mobile app with mobile push messages.

To start messaging with your users, follow the steps below:

  1. Provide Reteno access to your app with the APN and FCM keys.
  2. Integrate the iOS or Android SDK with your app.


Connect mobile app >

Add more channels to increase reach and ROI. The more channels you use, the more repeat sales you can get: Email, SMS, In-app messages, Web push notifications, App Inbox messages.

Step 2. Set up automation

Get a quick start with ready-made campaigns that make money from day one. Choose goal-oriented flows for your industry in our campaign library and just fill them in or create yours from scratch.

Read our workflow set-up documentation for guidance.


Discover Ideas >


Create Workflow >

Step 3. Upload contacts & add user data

Reteno will automatically collect new tokens. Emails and user IDs will be collected after integrating SDK (see instructions on collecting iOS User Information and Android User Information).

Also you can import all user data you collect to unify it into single profiles on one platform and get the best targeting & personalization.


Import >

Step 4. Launch event tracking

Benefit your retention strategy by using events: launch time-sensitive campaigns, build real-time granular segments, and let the AI learn from user behavior to send precise offers.

You have two options to log custom events:

  1. Through SDK
  2. Through Firebase and BigQuery.

Use API to transfer your historical event data.


Check Events >

Step 5. Target right users

Build unlimited segments combining unlimited conditions — by profile data, events & event parameters, campaign activity, RFM, and more — to most likely prompt a target action.

Follow set-up instructions in the segmentation documentation.


Create Segment >

Step 6. Craft messages

Use intuitive builders full of personalization and rich content features. Probably you won’t even need a developer to start sending tailored messages on whatever channel you choose.

Follow our guides for crafting messages:


Create Message >