Importing External Data from Google Sheets

Google Sheets is an external data source. You can import data from spreadsheets and use it to build personalized recommendations in emails or segment contacts. Follow the manual to connect tables to your account and set up data substitution in emails.

Create New Connection

  1. Go to your personal profile > Settings > Data Sources, click New data source and select External data sources.
  1. Select Google Sheets.
Google Sheets
  1. Enter a name and description and insert the link to the corresponding Google Spreadsheet.
Data export

Make sure that:

  • The file is accessed by anyone with the link, without Google authorization required.
Google Sheet
  • The first line of the sheet contains headers in Latin.
First line
  • The data you will use is contained in the first sheet (but you can use several sheets for different language versions of the message).
First sheet

For multilingual messages, name the file sheets with the corresponding language codes according to ISO 639-1 (e.g., en) or RFC 5646 for dialects (e.g., es-MX).



Multilingualism in messages is not supported for all dialects, if you did not find the one you need, please contact our support at [email protected].

Language codes

Specify the default language for the message this data source will be used in. If the default language is not specified, the content in the language of the first sheet will be used in the message.

  1. Click Refresh data. Data from the spreadsheet will be available for preview. By default, only the first 10 lines are previewed.
Data export
  1. Click Advanced settings to specify the number of recommended items or languages that will be displayed in the message. It will not be sent if the quantity of products in the feed doesn’t match the specified range.

  2. Click Save. The created data source will be available in the general list. To remove it, click three dots on the right > Delete.

Data sources

If you need to edit the data (for example, in case of a typo or no longer valid prices), make necessary edits to the Google Spreadsheet, and click Refresh data in the corresponding data source. Changes will be applied immediately.

Google Spreadsheet

How to Add Data from Google Spreadsheet to an Email

The data is added to the email via Velocity.

  1. In Messages > Messages, select an email with configured dynamic modules or create a new one.

  2. Click the stripe with product cards, click Code editor and insert the code with the corresponding data source as shown below.

Adding Data
  1. Make sure the stripe with dynamic content ends with the code .
Dynamic content
  1. Specify product parameters from the spreadsheet (name, link, image and prices here) and add their variables to each product card:
  • $!item.get('Name')
  • $!item.get('Link')
  • $!item.get('Image')
  • $!item.get('Old Price')
  • $!item.get('New Price')
Product parameters
  1. To test whether the product data is inserted correctly, send a test email.
Send test email

If you’ve set everything right, the data from the website will be added at the moment of the launch, and the email would look as follows:

Email example

You can change the data in the spreadsheet and refresh the data source, and the updates will be applied immediately. They will be available for new campaigns; products in already sent campaigns will not change.