Creating SMS

SMS is a high-precision customer communication channel. Additional targeting based on geography, interests, etc. allows for achieving maximum effect.

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Note

Before launching an SMS campaign, you need to add the SMS sender ID or set up SMS processing.

Creating New SMS

Go to Messages → Messages → SMS. Click the New SMS button.

Main settings

Fill in the following fields:

1. Name. The system name that the recipient will not see.
2. Text. The main content of the SMS.

Messages support the use of special graphic symbols — emojis.

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Note

Some emojis are not supported — mobile operators replace them with question marks or remove the emoji and the text following it.

A list with unsupported emojis will appear if you add at least one to the message text.

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Note

• One part of SMS contains 160 characters.
• If the message contains at least one emoji, the maximum number of characters in one part of the message will decrease to 70.
• One individual emoji takes up two regular letter characters.
• Each part of the message is charged as a separate SMS when sent.

The message editor has counters for the characters and message part to help you control the message's length and calculate the campaign's cost.

3. Personalization. Use the dynamic variables to add a name, city, bonuses or any personal data available in the user profile. Click on the Personalization icon in the Text field to select data.

4. Sender. The alpha name or the sender name will be displayed to your subscribers while receiving messages. Sender name Marketing is set by default. We recommend using your own domain name, as the operator can change the public domain name.
5. Tags. Select tags from the list or enter a new one and click Enter. Use tags to filter search results and set campaign frequency strategy.

Additional settings

Fill in the following field:
Subscription categories. Manage subscription categories to send messages to your contacts based on their preferences.

Multilingual version (optional)

In our platform, you can create a multilingual version of any message. Click the Globe icon in the top panel, specify the default language and add language versions. Fill each version with the content in the corresponding language. You can switch between versions within one template in one click

Learn more about multilanguage >

Testing Message

1. Test the messages by clicking the Test button on the top panel.

2. In a popup window, enter a phone number or select it from the Choose contact tab and click Send.

Creating Campaign

1. Click on the Create campaign button.

2. In a popup window, choose segments or contacts for the campaign. Click Go to campaign.

3. On the general checkout page:

• In the Segments section, click Recalculate contacts to see the total number of contacts that will receive the notification. You can also edit segments or select new ones.

• See all the necessary information for verification: Name, Subscription categories, Sender. You can see how the SMS will look on different platforms (Android, iOS).

• In the Send options, you can set the batching. Click the Start immediately button to launch the campaign. For a delayed start, select the Schedule button and set the date and time of sending.