Creating SMS

SMS is a high-precision customer communication channel. Additional targeting based on geography, interests, etc. allows for achieving maximum effect.



Before launching an SMS campaign, you need to add the SMS sender ID or set up SMS processing.

Creating New SMS

Go to Messages → Messages → SMS. Click the New SMS button.

Creating new SMS

Main settings

Fill in the following fields:

  1. Name. The system name that the recipient will not see.
  2. Text. The main content of the SMS.
Main settings



One part of SMS contains 160 symbols.

There are the symbol and the message part counters in the message editor to help you control the total length of the message and calculate the cost of the campaign.

Text field
  1. Personalization. Use the dynamic variables to add a name, city, bonuses or any personal data available in the user profile. Click on the Personalization icon in the Text field to select data.
  1. Sender. The alpha name or the sender name will be displayed to your subscribers while receiving messages. Sender name Marketing is set by default. We recommend using your own domain name, as the operator can change the public domain name.
  2. Tags. Select tags from the list or enter a new one and click Enter. Use tags to filter search results and set campaign frequency strategy.

Additional settings

Fill in the following field:
Subscription categories. Manage subscription categories to send messages to your contacts based on their preferences.

Additional settings

Multilingual version (optional)

In our platform, you can create a multilingual version of any message. Click the Globe icon in the top panel, specify the default language and add language versions. Fill each version with the content in the corresponding language. You can switch between versions within one template in one click

Multilingual version

Learn more about multilanguage >

Testing Message

  1. Test the messages by clicking the Test button on the top panel.
Testing message
  1. In a popup window, enter a phone number or select it from the Choose contact tab and click Send.
Choose contact

Creating Campaign

  1. Click on the Create campaign button.
Creating campaign
  1. In a popup window, choose segments or contacts for the campaign. Click Go to campaign.
Choose segments
  1. On the general checkout page:
  • In the Segments section, click Recalculate contacts to see the total number of contacts that will receive the notification. You can also edit segments or select new ones.
Segments section
  • See all the necessary information for verification: Name, Subscription categories, Sender. You can see how the SMS will look on different platforms (Android, iOS).
SMS planning
  • In the Send options, you can set the batching. Click the Start immediately button to launch the campaign. For a delayed start, select the Schedule button and set the date and time of sending.
Send options