What's New for October
In this digest, we’ve collected all the October updates in Reteno. The most important ones:
- BIMI logo support in emails
- Workflow branching by segments and external events with parameters
- Simplified personalization variable syntax thanks to Velocity 2.4.1 support
You can view the current SDK versions in this section.
Omnichannel
BIMI: Brand Logo in the Inbox
Added support for BIMI (Brand Indicators for Message Identification) to display a brand logo next to messages in recipients’ inboxes. With this update, brands that hold a BIMI certificate can now flexibly control the display of their logo in email campaigns.
BIMI enhances mailing security, fosters trust in the sender, and consequently increases opens.
Analytics Label in Mobile Push
Added an Analytics label field to track campaign performance in Firebase and Google Analytics.
Widgets
Widget functionality keeps expanding, and in October, we added:
- Images for custom-prize slots in the Slot machine
- Editing for the vertical Teaser
- Positioning for the Floating box
Easier Testing
You can now send a test message directly from the message list for all channels except In-App.
Other Updates
The Branch Block: Checking Segments and External Events with Parameters
The Branch block now supports conditions based on both segment membership and external events, along with their parameters (for example, the category of a viewed product). This allows you to route contacts to different branches within a single workflow, depending on check results.
As a result, personalization becomes more precise, and the workflow itself isn’t overloaded with extra blocks, making it easier to maintain and scale.
Velocity 2.4.1: Easier Work with Variables
System compatibility with Apache Velocity has been updated to version 2.4.1 (the old syntax is still supported). This simplifies variable usage. For example, both of the following ways to retrieve a product price are equivalent in result:
$items[0].cost$data.get('items').get(0).get('cost')
Webhook Testing
You can now send a test request to a webhook while editing it.
This helps verify integration settings, detect issues early, and avoid errors after activation.
New Date Operator
For all Date-type fields, a new operator On day X time ago has been added. It selects contacts whose date equals the exact same calendar day in the past. For example, if today is October 9, 2025, the condition Creation date — on the day 2 years ago will return contacts created on October 9, 2023.
The new operator simplifies setting up retargeting for a specific date, eliminating the need for manual calculations or complex formulas, making planning more convenient.
Updated about 2 hours ago