Broadcast Push Notification Campaigns for Fitness Apps

Broadcast push notifications are a powerful tool for engaging fitness app users, providing timely updates, and motivating them to stay active. By delivering personalized and relevant notifications, you can enhance user experience, drive participation in workouts, and foster a loyal community. The immediacy and direct nature of push notifications make them an effective way to inform users about new features, workouts, and events.

Key Goals

1. Promoting New Features and Workouts

One of the primary goals of broadcast push notifications is to inform users about new features, workouts, or app updates. When a new workout plan, challenge, or feature is released, a well-timed notification can create excitement and encourage users to try it. Whether it’s an AI-driven personal trainer, new meditation sessions, or a specialized workout for different fitness goals, showcasing fresh content keeps users engaged and helps reinforce the value of the app.

Example Notification:

"🏋️ New Workouts Alert! Explore our latest routines crafted just for you. Ready to elevate your fitness journey?"

2. Engaging Users Through Seasonal Events

Seasonal events and special promotions, such as Black Friday deals, New Year’s challenges, or World Health Day, provide an opportunity to re-engage users with themed content. These events are ideal times to create exclusive promotions, holiday-themed workout routines, or community challenges that encourage app usage. Capitalizing on these seasonal moments can also help draw back inactive users and increase app activity.

Example Notification:

“🎉 Black Friday Special! Enjoy 50% off premium workouts. Tap now to get moving!”

3. Gathering User Feedback with Surveys

Broadcast push notifications are also a great way to request feedback. Asking users to participate in short surveys allows fitness apps to gain valuable insights into what’s working well, which features could be improved, and what users want to see next. Feedback surveys make users feel valued and involved in the app’s development, which can lead to higher satisfaction and loyalty.

Example Notification:

“📋 We’d love your input! Take our quick survey and help us make the app even better for you. Tap here to start!”

Key Components

1. Notification Title

A catchy and concise title is crucial for grabbing the user’s attention. Examples include "Ready for Your Next Workout?" or "New Challenges Await!". For iOS users, including a subtitle can add another layer of detail, offering an additional information line visible in the notification preview.

📘

Note

By clicking on the personalization title, you can personalize components of the message with values from contact fields.

2. Notification Message

Craft a concise and engaging message that encourages users to take action. For instance, “Discover New Workouts! Check out our latest routines tailored just for you” or “Ready to take your fitness to the next level?”

3. Visuals

Enhance the notification's appeal by using images or gifs. Fitness-related visuals, like the app logo or motivational icons, can increase engagement.

4. Open In-App by Clicking

Reteno can show In-App messages in two ways:

• According to triggering rules,
• By tapping on mobile push.

If you want to provide more detailed information on your offer from the mobile push, you can link In-App to it.

5. Deep Link

Utilize deep links to direct users to specific app sections, such as a workout plan, challenge, or new feature. This streamlines the user experience and encourages immediate action.

6. Call-to-Action Button

Incorporate a clear CTA that directs users to the desired action, such as “Start Workout,” “Explore New Features,” or “Join Challenge.”

📘

Note

Reteno provides many additional features for creating mobile pushes, such as using custom data, adding multilanguage versions, and more. Follow the link to see details >

Steps to Build Campaign

1. Install SDK

Integrate Reteno’s SDK to send personalized push notifications based on user behavior, preferences, and app usage patterns. This integration is vital for increasing engagement and retention.

2. Segment Your Audience

Create targeted user segments based on activity, preferences, or engagement level. Standard segments in a fitness app might include:

• New Users: Guide newcomers to explore the app and try their first workout.
• Active Users: Encourage continued engagement with new challenges or workout plans.
• Premium Users: Tailor notifications for subscribers interested in premium content or special offers.
• Inactive Users: Re-engage those who haven't opened the app in a while with motivational messages.

3. Create Engaging Message

Craft notifications that capture users’ attention and prompt action:

• Message Title: Short and impactful to grab attention.
• Notification Text: Concise, relevant, and motivating.
• CTA: Clear, actionable prompt.

4. Test and Optimize

Engage in A/B testing to determine which notification titles, messages, and CTAs yield the highest engagement. Analyze metrics such as open rates and click-through rates to refine future campaigns.

More on analytics >

5. Schedule Notifications

Timing is crucial. Send push notifications when users are most likely to engage, such as early mornings or after work hours. Maintain a balance in frequency to avoid overwhelming users.

More on scheduling notifications >

Best Practices

• Personalization: Tailor messages based on user’s preferences and activity to create a more engaging experience.
• Clear and Concise Messaging: Ensure notifications are direct and to the point, providing a clear action for users.
• Timely Delivery: Aim to send notifications at optimal times for user engagement.
• Strong Call-to-Action: Include a clear CTA that drives users back to the app for action.
• Balance Frequency: Avoid sending too many notifications to prevent user fatigue and potential opt-outs.