Broadcast Email Newsletters for Fitness Mobile Apps

Broadcast email newsletters are powerful tools for fitness apps. They keep users connected with the app by providing valuable updates, fitness tips, and motivation. By regularly engaging users, these newsletters drive app interaction, help users stay on track with fitness goals, and encourage them to explore new features and premium offerings. Well-crafted email newsletters foster a loyal user base and increase overall app engagement.

Key Goals of Broadcast Email Newsletters

1. Keep users informed with the latest workout content, fitness tips, and app updates, encouraging continued engagement.
2. Announce new workouts, app features, or fitness challenges, sparking user interest and motivating users to return to the app to try them out.
3. Inspire users with success stories, motivational content, and tips to help them reach their fitness objectives and continue using the app.
4. Drive users back to the app to complete a workout, explore a new feature, or set new goals.
5. Highlight limited-time offers, subscription discounts, or premium features, encouraging in-app purchases or subscription renewals.

Key Components of a Broadcast Email Newsletter

1. Subject Line

An engaging subject line is crucial to capturing users’ attention.

• Example: “5 Tips to Crush Your Fitness Goals.”

2. Personalized Greeting

Personalize the greeting to create a stronger connection.

• Example: “Hey [Name], ready to take your fitness to the next level?”

3. Main Body Content

• Highlight New Features: Introduce new workouts, app challenges, or features to keep users engaged and excited.
• Motivational Content: Share inspirational stories, health tips, or weekly goals to encourage active engagement.
• Fitness Tips: Provide useful advice on workouts, nutrition, or wellness to support users in their fitness journey.
• Special Offers: Mention exclusive discounts, promotions, or referral programs to drive conversions.

4. Call-to-Action (CTA)

Include a clear CTA encouraging users to take action.

• Example: “Start Your Next Workout,” “Explore New Features,” or “Claim Your Discount.”

5. Engaging Visuals

Use high-quality visuals, such as images or GIFs of workouts or success stories, to create an attractive and dynamic email.

6. Footer with Links

Add links to the app, social media pages, and other resources. Include options for users to manage preferences or unsubscribe for a user-friendly experience.

Steps to Build a Broadcast Email Newsletter

1. Set Up Authentication Records

Before sending your broadcast email newsletters, it’s essential to establish a trusted sender reputation with email providers. This will improve email deliverability and ensure your newsletters reach users’ inboxes instead of being flagged as spam.

2. Warm Up Your Domain

Sending a high volume of emails from a new or inactive domain can trigger spam filters. To avoid this, start by gradually increasing the number of emails sent over time. This process, known as warming up the domain, builds trust with email providers, allowing them to recognize your domain as a legitimate sender. Begin with a low daily send volume, progressively increasing it over several weeks until you reach your intended audience size.

3. Segment Your Audience

Group users based on behavior, preferences, or activity levels to send content that resonates best. Common segments include:

• New Users: Offer a welcome newsletter with app tips and insights to boost early engagement.
• Active Users: Provide them with motivational content and new workout ideas.
• Premium Users: Promote premium content or special offers exclusive to subscribers.
• Inactive Users: Share re-engagement content or exclusive offers to bring them back.

4. Define the Newsletter’s Purpose

Establish the main goal: Are you promoting a new feature, sharing fitness advice, or re-engaging inactive users?

Example Purposes:

• New Challenge: Introduce seasonal challenges to encourage users to join.
• Motivation: Offer workout inspiration, success stories, or health tips.
• Special Offers: Promote discounts, premium features, or referral bonuses.

5. Design the Email

• Use a clean, mobile-friendly layout with sections that showcase the most important content.
• Align the design with the app’s branding, including colors, logos, and imagery.

More on Responsive Email Editor >

6. Personalize the Content

Personalize content using user data, such as workout preferences, goals, and activity level. Dynamic variables (e.g., name, last workout) can help create a custom experience for each recipient.

7. Test and Optimize

• A/B Testing: Experiment with different subject lines, CTA placements, and content formats to find what drives the most engagement.
• Analyze Metrics: Monitor open rates, click-throughs, and user actions following the newsletter to continually improve.

8. Schedule the Newsletter

Choose an optimal send time, such as early mornings or weekends, to increase the chances of users opening and interacting with the newsletter.

Best Practices for Broadcast Email Newsletters

• Personalization: Tailor the content to different user segments for relevance.
• Engaging Visuals: Include eye-catching visuals to enhance the appeal and engagement of the newsletter.
• Consistent Frequency: Develop a regular schedule that keeps users informed without overwhelming them.
• Clear CTAs: Make it easy for users to take the next step, whether returning to the app, exploring new content, or claiming an offer.