App Inbox Campaign Report

App Inbox campaign reports provide information about the campaign results, including response time, contact device languages, and conversions.

You can also check out:

• additional options for trigger reports;
• general reports’ capabilities.

Let’s consider the features of broadcast reports.

Conventionally, the report consists of 4 parts:

1. General information.
2. Performance indicators.
3. Conversions.
4. Detailed statistics.

1. General Information

The first part of the report contains the following data:

1. The message’s and segment’s names.
2. Start and finish date and time.
3. Message ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit a message.
4. Message name.
5. Segment ID
6. Tags for search and filtering of messages.
7. Email of the user who started the campaign.
8. The segment of contacts to whom the message was sent.
9. The date of the segment’s last editing.
10. Message preview.

2. Performance Indicators

Reteno automatically tracks the effectiveness of App Inbox campaigns, including opens, clicks, errors, etc. All statistics are collected as a table.

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Note

By default, when the system receives a 200 OK status in response, the message gets the Delivered status. You can perform additional validation of actual delivery in your system and use the Get contacts activity API resource to update the message status in Reteno.

Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm.

Clicking on any report item opens a window for viewing the contacts list.

Above the general statistics are the following tabs:

• Extra campaigns. Allows you to configure the automatic sending of messages based on the activity or inactivity of users regarding this campaign. More at the link.
• Export. Allows you to export contacts from the report to a CSV file, to an existing or a new list. Export is available for all campaign metrics: sent, delivered, inaccessible contacts when sending, over plan limit, annoyance level exceeded, etc.
• More. Allows you to delete the report.

3. Conversions

If you define user events as conversion events and set up their display, you will be able to evaluate the conversion results of the campaign.

More on the settings for displaying conversion >

4. Detailed Statistics

The section includes detailed statistics on conversions, response time, segments, and multilanguage (optional). To view statistics for specific segments, use the Add details button and select the required one.

Let's consider each tab separately.

Conversions

The Conversions tab provides overall or segment-specific information about the effectiveness of successful user actions within your goals.

Response Time

The graph shows the activity statistics in the email for 24 hours or 7 days.

Segments

The Segments tab displays information about the recipients' devices' language and the reaction to the campaign of various segments.

Multilanguage (optional)

Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous, unsystematic reports for every message.

Reports on multilingual campaigns are described in a special article.

You can use a filter by the following parameters:

• by sent
• by errors
• by opened