2025 Overview

In 2025, we significantly expanded the platform’s capabilities by enhancing messaging features, extending API functionality, introducing new widget display rules and automation options, and integrating AI into everyday workflows.

Here are the key updates:

March

Introduced new In-App message types, expanded Web Push settings (including Shopify integration), improved segmentation conditions, bulk tag management, new widget components (ratings, social icons), and an SMS management API.

April

Enhanced API support (multilingual messages, millisecond precision, event objects), advanced tag management, new widget display rules based on cookies, local storage and Data Layer, extended Webhook data, updates to email/SMS/widgets, and added new SMS providers.

Launched AI-powered mobile push notification generation, added event support for NPS and Rating widget components, simplified workflow testing, automatic tagging for test messages, new analytics periods, and a dedicated tab for event errors.

June

Improved App Inbox message identification via webhooks, updated Generate Event method with flat JSON and ISO 8601 support, added workflow previews, enhanced workflow start/stop condition settings, support for dropdown contact fields, and JavaScript variables for widget display rules.