2025 Overview
In 2025, we pushed Reteno into a new gear — super-charging messaging, widening the API’s reach, giving widgets and workflows extra brains, and weaving AI into everyday routines.
Here are the key updates:
Fresh In-App formats hit the stage, Web Push gained deeper controls, segmentation got sharper, bulk tag handling arrived, ratings & social-icon widgets debuted, and an SMS-management API rounded out the release.
Multilingual messages, millisecond timestamps, and richer event objects landed in the API. Widgets learned to react to cookies, local storage, and Data-Layer rules; tag management levelled up; webhooks now carry more data; and new SMS providers appeared.
AI started writing mobile push copy for you. NPS and Rating widgets began firing events, workflow testing became point-and-click (with auto-tags), analytics welcomed new look-back windows, and a dedicated tab now spotlights event errors.
The whole dashboard got a facelift — cleaner navigation and a tidier color palette. App Inbox messages now self-identify via webhooks. The Generate event embraced flat JSON and ISO 8601. Workflow previews went live. Start/stop rules grew granular. Dropdown contact fields arrived. Widget display rules learned JavaScript variables.
App Inbox can now flag messages as UNDELIVERED for instant fallback routing; every message picks up its own UTM tag for pinpoint attribution, domain APIs reveal a siteId so multi-store setups stay organized; the workflow canvas zooms and pans; numeric conditions in Check values understand between, ≥, and ≤; and widgets level-up with ten inline forms per page, gamified informers, and live JS variables in merge tags.
Updated 8 days ago