Creating Email

To create your first email, follow the next steps.

Step 1. Go to Email Creation

To start building an email, choose one of the following options:

Reteno system dashboard

  1. Go to MessagesMessages and click Create Email.
  2. On the main page, click the plus icon → New messageEmail.
  3. On the main page, in Messages click EmailCreate Email.
Email Creation

Step 2. Choose a Template

Choose a template from one of the categories:

Email templates
  • Basic: nineteen ready templates, one empty and one HTML template.
  • Gallery: 350+ ready templates grouped by industry.
  • Saved: emails you have saved as a template. You can save any email as a template and further use it for similar campaigns with the same layout and design.
Saving template

You can edit any template in Messages and Saved Templates by

  1. clicking its name,
  2. clicking Edit on the right,
  3. also, you can click Copy to copy and edit the chosen template.
Saved Templates

Step 3. Create an Email Design

In our drag-and-drop editor, you can edit one of our ready templates, insert the code of your template and further edit it if needed, or create a custom HTML template from scratch. The main advantage of a visual editor is the built-in block responsiveness so that your emails will be displayed correctly on different devices.

The main tools of the editor are organized in three sections: two tabs (Appearance/Content) on the left and a settings menu in the upper right toolbar.

Email Design


This tab includes 5 subtabs:

  • General Settings;
  • Stripes;
  • Headings;
  • Button;
  • Mobile Formatting.

It allows to design a whole layout of your email, or its separate elements (header, content, footer, info area). The subtab Mobile Formatting enables to adjust settings that regulate the mobile display of the email.

Mobile Formatting


This tab includes 3 subtabs:

  • Structures;
  • Blocks;
  • Modules.

1. Structures
This section allows to add a structure to the template horizontally. Drag any structure to the necessary stripe and add the necessary blocks.

Content creation

When you add to one structure several elements vertically (for example, text and images), they make containers which you can also set separately.


To start editing any element (stripe, structure, block, container), click it.

2. Blocks
The section contains the following blocks:

Email blocks

You can add them by dragging from the menu, copy, delete, edit, and move them relative to other blocks. Each block is responsive by default. If needed, you can disable the responsiveness of images and hide some blocks when displayed on mobile devices.

3. Modules
This section contains two tabs (Advanced/My modules) with ready structures with built-in ready blocks and containers.

Advanced contains ready module templates:

  • Preheaders;
  • Headers;
  • Banners;
  • Info Modules;
  • Product Cards;
  • Footers;
  • AMP Sandbox.

My modules contains the modules you have previously saved. You can save any container, structure or stripe as a module, and they will be saved to this tab.

Email modules

A click on a specific email element automatically opens the settings on the left. And when you hover over it, you see a panel with the main actions you can apply to this element: save as a module, move, copy, and delete.

Email settings

Additional editor features include:

  • Multilanguage;
  • Smart blocks;
  • Dynamic content;
  • AMP-supported elements (accordion, carousel, form);
  • Synchronized modules;
  • Custom fonts, etc.

Each element of your email template can be edited in the HTML editor as well. To open or exit the HTML editor, click Code editor in the top settings. You can open the editor for a particular element by first clicking it and then clicking Code editor. For convenience, the HTML and CSS editing tabs are separated.

Code editor

If you create a message in HTML, insert your code into the HTML editing window. Emails can often contain styles within HTML in the <head> tag but some email clients may not support them. You can also add your own HTML and CSS block by dragging the corresponding block from the left.

HTML and CSS blocks

Step 4. Preview and Test

To see how your email would look like on computer and mobile, click View message in the top toolbar.

 Preview and Test

To test the message before launch, click Test and enter the email address or addresses to send to, and click Send.

Sending test message

We also recommend testing your email in special services. This is especially important when using custom designs or transferring the HTML code to the editor.

Reteno customers who apply for a free custom email template also receive additional testing of template display on all devices.

Step 5. Save the Message

Once editing has been completed, click Save. Choose Save as template if you want to use the created message as a template for further campaigns.

Save the Message

The email will appear in the general list of messages or saved templates, depending on how you saved it.

General list of messages

Your email message is ready. Before the launch, check your contact base and make sure you have your digital signatures configured