Responsive Email Editor Review

Working in the adaptive Reteno editor frees you from routine and saves time for segmentation, analytics, and personalization of communication. No knowledge of HTML code is required to create emails in our system. The layout is carried out by simply dragging and dropping blocks.

Let's look at the capabilities of the drag-and-drop editor.

Creating Template

Go to Messages → Messages and click New Email.

New Email

The template gallery will open with the Basic, Gallery, and Saved tabs. Choose the template that best matches your campaign intent.

Template gallery

The selected template will open in the editor. On the left is the main panel for editing an email. It consists of 2 tabs:

The Content tab contains 3 sections:

  • Structures are containers for placing elements.
  • Blocks – menu, banner, video, social networks, etc.
  • Modules are a library of saved and common email elements, such as footers, headers, product cards, etc.
Appearance & Content

Template Structure

Each template consists of the following elements: stripe, structure, and container.

Template structure


Stripes contain blocks, structures, and containers. You can move, copy, delete, and format them.

Stripe appearance editing panel:

Stripe appearance

To edit a stripe, you can:

  • set background color;
Background color
  • add a background image — take an image from the bank, upload a prepared one, or insert a link to an external resource;
Background image
  • set padding and color;
  • hide the stripe for desktop or mobile versions;
Stripe settings
  • enable/disable the stripe for the HTML or AMP version of the email.
Stripe settings


The structure consists of blocks: video, images, text, banners, buttons, timer, etc. The structure can have from one to four sections.



A container can contain one or more basic blocks from the Blocks menu on the left, for example:

  • Image
  • Text
  • Button

You can use containers to create product cards, describe blog posts, announce events and promotions, etc.



Blocks tab contains all content blocks. With their help, you can fill out the content of the email.


Let's look at the elements of the Blocks tab.


The Reteno email editor allows you to easily edit and improve images in your email without using external graphic editors.



The text block has a built-in editor that allows you to change the font, background color, indents, etc. In addition, the text generator using artificial intelligence is at your service.



You can add a button to a container or a separate email structure.

For the content to be rebuilt correctly in the mobile version of the email, for example, if you need to set the inversion of blocks, it is better to add a button to the container.

A structure that contains only a block with CTA will not be rebuilt relative to other structures and content elements in the email.


The spacer helps visually separate different content blocks. In the block settings, you can select the line type, color, adaptivity, etc.



Since HTML5 is not supported by all mailers, the video does not play in the email itself. The video file will open on the resource where it is posted (YouTube, Vimeo) by clicking the video button in the email.
To add a video to an email, you need to:

  1. Add a structure and place the Video block in it.

  2. Add video URL (YouTube, Vimeo) in the Link to video field.

Video settings
  1. Add a title image — this is an optional step since the system automatically pulls the cover image from the video. Alternative text for the video will also be added.
  2. Select the Play button.
Play button
  1. Further video settings are similar to the settings for images: you can set alignment and size, image responsiveness, hide an element, add an anchor link, enable/disable an element for the HTML and AMP versions of the email.

Social Networks

We recommend adding a Social block to all emails, as it allows you to draw the user’s attention to other communication channels. There are many variations in the appearance of this block in the editor.

Social networks

The same settings are available for this block as for other elements: specify a link, alternative text, select the block location, size, alignment, indents, etc.

You can create social media icons yourself using an image bank or your images.

Social media icons


An attractive banner will help hold the user’s attention and motivate them to read the email. You can select a banner with the corresponding elements in the list of modules and design it in the desired style.

Banner module

There are several ways to create a banner directly in the editor.

Edding banner
  1. Uploading the ready-to-use image and add the text to it.
  2. Using the built-in image bank (search is done by keyword). The selected image is added with one click, after which you can edit it.
  3. Adding the URL of an image from an open source and then editing it within the service.

There are several ways to add text to a banner image:

  1. Adding text to an image directly through the panel at the top (it opens by clicking on the image in the banner).
Adding text

You can edit such a banner after converting it into an image. For example, replace a picture, delete or change text.

  1. Adding text in the image editor.

To do this, you need:

  • Select Text;
  • Select a font (220 fonts are available in the system, there is a search function);
  • Write text on the banner and click Apply → Save.
Apply → Save

Changing the text and font in such a banner is impossible after saving.

To make the banner look correct for desktop and mobile versions, we recommend creating a separate element for each. For example, we created a banner with a large text size that will be easily read on a mobile device and hid it for the desktop version.

Banner for mobile devices

Similar settings are required for the banner of the desktop version.

Appearance of both versions of the banners:

Banner previews


The timer in the message stimulates recipients to take targeted actions quickly. To set the timer, set:

  • Start and finish time;
  • Type;
  • Type of number separator;
  • Number signatures;
  • Alignment (for desktop and mobile versions).
Timer settings

You can set color, font, size, and signature register for each value — day, time, minute, second.

Timer settings

After the end of the countdown, you can replace the timer with an image. This option is necessary if the subscriber opens the email after the promotion ends.

Replacing the timer with an image


The Menu block is placed in almost all emails. You can add it both in the header and the footer. The menu is an easy way to add small CTAs if, for example, the user is not interested in the campaign offer but knows what they want to see on the site. Usually, the block from campaign to campaign stays the same.

There are 3 types of menus in Reteno: links, icons, icons and links.

Menu types


The HTML block is intended for adding your own HTML and CSS code. Note that only the functions of editing pictures and links will be available from the entire adaptive editor. The user configures the adaptability independently.

The HTML block

AMP elements

AMP technology allows you to create emails that look like stand-alone web pages. The subscriber can perform an action directly in the email: view the product range, book a meeting, etc.