Event Analytics

The Event analytics section presents a list of events with their statistical indicators.

Event analytics

When clicking on an event, a window with graphs will open.

Event details window for an event type showing graphs of total events, launched workflows, and stopped workflows, plus contact-not-found and parameter-error rates below

The top graph allows you to analyze indicators of event and workflow activity and includes the following categories:

  • Total events count
  • Launch workflow
  • Stop workflow
Graph showing total events count, launched workflow, and stopped workflow trends for an event type over time

The bottom graph allows you to analyze errors and includes the following categories:

  • Contact not found
  • Parameters errors
Graph showing contact not found and parameter errors trends, both at zero, for an event type

Click on the three dots next to the event name to view the event's history, structure, and dependencies (including related workflows and dynamic segments)

Event analytics list with the three-dot menu open next to an event type, showing Event history and Dependencies options

Filtering Events

Sidebar

Use the left sidebar to sort event types by activity and dependencies.

Sidebar

And also by metrics:

  • Volume decline
  • Launched workflow decline
  • With errors
Left sidebar with Volume decline, Launched workflows decline, and With errors metric filters highlighted

Period Tab

You can customize the data display on the Period tab for different time intervals.

Period dropdown open showing time interval options from Today to Current year, with Last 7 days selected

Additionally, there is a set of additional filters at the top for tracking specific metrics.

Sort dropdown open showing options to sort event types by total events, launched workflows, stopped workflows, contact not found, parameters errors, or created date

You can sort from highest to lowest value and vice versa.

Display Tab

The Display tab allows you to:

  1. Change the number of events displayed on the page: 5, 10, 25, 50, or 100.
Display dropdown with the Show option set to 10 events per page, highlighted, and all displayed indicator toggles enabled
  1. Hide columns with metrics from the list if they are not interesting to you.
Display dropdown open with the Show options and toggles for total events, launched workflows, stopped workflows, contact not found, and parameters errors indicator columns

Event Search

To find a specific event, enter its name in the search bar.

Event analytics search bar highlighted, with a tooltip reading Search by: event name

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