Segmentation by Campaign Activity

You can segment user profiles by their activity in campaigns over a certain period and send them relevant campaigns.

To create a segment by campaign activity, go to Contacts > All contacts > Filter > Event in a message.

Campaign activity parameters available for segmentation:

Common Parameters

Parameters by which you can segment user profiles within any condition:

Message type: channels of messages.
Campaign type: all bulk or triggered campaigns.
Tag: tags added to messages.
Workflow: particular workflow or workflows.
Message: particular messages in the chosen channel (Email, SMS, Web Push, Mobile Push, Viber).
Message language: language in multilingual campaigns.
Subscription category: one or more message categories users subscribed to.
Bulk campaigns: particular bulk campaigns sent by the chosen channel.
Triggered campaigns: particular triggered campaigns sent by the chosen channel.
Contact's domain: specific email domain.

Send

Within Send, you can segment contacts by the following parameters:

Sent: sent messages that equal, are more or less than the specified value.
Send time: time range within which messages were sent. For example, from 8:00 to 10:00 every day during the week. From these contacts, you can create a corresponding segment.

Delivery

Within Delivery, you can segment contacts by the following parameters:

Delivered: delivered messages that equal, are more or less than the specified value.
Delivery rate, %: delivered messages in percentage that equal, are more or less than the specified value.
Delivery time: time range within which messages were delivered.

Delivery error

Within Delivery error, you can segment contacts by the following parameters:

Errors: delivery errors that equal, are more or less than the specified value.
Delivery error time – time range within which messages were delivered with errors.

Open

Within Open, you can segment contacts by the following parameters:

Opened: opened messages that equal, are more or less than the specified value.
Open rate, %: opened messages in percentage that equal, are more or less than the specified value.
Time between send and read (min): time interval between message sending and opening that is equal, more or less than the specified value.
Open time: time range within which messages were opened.
AMP: AMP or HTML version of the email that was opened.

Click

Within Click, you can segment contacts by the following parameters:

Clicked: clicked messages that equal, are more or less than the specified value.
CTOR: Click-to-Open Rate that equals, is more or less than the specified value.
CTR: Click-Through Rate that equals, is more or less than the specified value.
Click time: time range within which messages were clicked.
AMP: AMP or HTML version of the email that was clicked.
URL link: clicked links that start with, contain or are equal to the specified value.

Unsubscribe

Within Unsubscribe, you can segment contacts by the following parameters:

Reason: unsubscribe reasons. You can copy unsubscribe reasons from the corresponding analytics in Campaigns > Unsubscribe reasons.
Unsubscribe time: time range within which recipients unsubscribed from campaigns.

Unavailable when being sent

Within Unavailable when being sent, you can segment user profiles by common parameters.

Spam

Within Spam, you can segment contacts by the following parameters:

Spam count: spam reports that equal, are more or less than the specified value.
Spam time: which contacts reported spam in a specific period of the day during the specified time.

Examples of Segmentation by Campaign Activity

Segmentation of VIP contacts who haven't received important information

To make sure all paying customers have received the campaign with important information, segment users by delivery error, filter paying ones based on CRM data, and transfer the profile list to the call center. The same can be done for a segment of users who received the campaign but didn’t open it.

Segmentation of engaged subscribers to increase the campaign frequency

Segment users who've opened more than 50% of your campaigns in the last month. Since they're likely interested in your offers, you can increase the send volume. In the workflow, add a condition under which only engaged users will receive campaigns with increased frequency. As soon as the user's campaign activity falls below the specified open rate, they get automatically excluded from the segment and start receiving campaigns at a regular frequency.