Launching a Triggered Campaign on Event

Creation will differ depending on the event category, but the main steps are as follows:

Step 1. Create an Event

Create an event manually or send it via API. All created events are displayed in Automation > Event types.

Event types

Step 2. Create a Workflow

Create a workflow that will be launched by the created event. For example:

  • click in the message (Click);
  • subscription (Subscribe/Unsubscribe);
  • import of new contacts (Import);
  • migration of subscribers from active to passive (RFM);
  • website and app activity (Other, Subscription, View);
  • order (initialized, in progress, delivered, canceled);
  1. Go to Automation > Workflows and click New workflow.
New workflow
  1. Enter the workflow name and description (optionally).

  2. Build the workflow by dragging the necessary blocks and connecting them.

This is an example of the workflow that will be triggered by a click on the Learn more button in the message. All contacts that have clicked this button will be added to a separate segment Opened, and will receive an additional message with details of the previous offer.

Workflow example



To extract the data out of order and pass it to the message, use Get order block

Step 3. Link the Event to the Workflow

  1. Go to Automation > Workflows and click Trigger configuration.
Trigger configuration
  1. In On event, select the event and enable the necessary option:
  • Each time: to launch the workflow each time when receiving the event. For example, choose this option for the triggered workflow Order. Each time your customer makes an order, they will receive a corresponding message (for example, confirmation). If they make 3 separate orders per day, they will receive 3 messages.
  • Once for all time: to launch the workflow only once regardless of the number of events sent by the same contact. For example, choose this option for a welcome series after the first purchase: no matter how many orders the customer makes, they will receive only one welcome series.
  • Start no more than once in ___ hours/days/weeks/months: to launch the workflow once within a given period of time. For example, choose once in 1 hour for abandoned carts. If the same customer abandons cart 3 times in an hour, the workflow will process only one event and send only one message.
Trigger configuration
  1. Click Apply.

The event will appear in the Status of the configured workflow. The workflow will appear in Linked workflow of the assigned event.

Linked workflow

Step 4. Launch the Workflow

Click the Start icon and confirm your action.

Launch the Workflow

The status of the workflow will change to active.

Workflow status

After you link the event to the workflow, this event will trigger the workflow launch for the contact whose information (email address, phone number, token) is sent in the event. Contact information is sent in an integral part of the event.

  "params": [
      "name": "ContactId",
      "value": "22222"
      "name": "EmailAddress",
      "value": "[email protected]"

Event History

You can view the events sent to the system in Automation > Event history. If no events have been sent, the tab will be empty.

Event history

You can track events sent to Reteno, filter them by name and time, and search by key.

Event type, its key, linked workflow, the contact found (if event segmentation is used), and time when the event is registered, are displayed in the general list of events.

Event history

Click the event to see its parameters.

Event parameters

This information will allow you to monitor the workflow in progress.

If you have any questions, please contact our support.