User Guide

Triggered Campaign Report

The reports on triggered and broadcasts are structurally similar, but there are some minor differences, mainly in the activity dynamics graphs.

In addition, the system has special features for convenient analytics of all messages participating in the workflow.

Activity Dynamics

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In this example, the Activity Dynamics data covers analytics for email campaigns. Other channels may offer a different set of metrics.

The Activity dynamics tab shows the distribution rates in graphs over a certain period.

Performance

The Performance graph displays the following numbers for a selected period:

  • Delivered messages;
  • Opened;
  • Clicked;
  • Unsubscribed;
  • Reported as spam.
Activity dynamics tab showing two Performance line graphs: one plotting Delivered, Opened, and Clicked, the other plotting Opened, Clicked, Unsubscribed, and Reported as spam

The number of indicators on the performance graph depends on the channel.

Hovering the cursor over the graph lets you view the exact time and number of openings and clicks for a certain period. The pencil on the graph shows when the message from the workflow was edited:

Performance line graph with pencil icons highlighted along the top marking dates when the workflow message was edited

You can see the report data in relative and absolute values:

Performance line graph with the value toggle switch highlighted for displaying absolute or percentage figures
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Note

The account UI stores only the last open and click date per message, not the first. To get the first open/click date, use Webhooks for Tracking Activity or the contact's event history.

Deliverability

Below is a graph with deliverability rates, which is also based on the selected period. Here you can see indicators for:

  • Delivered messages;
  • Inaccessible contacts at the time of sending;
  • Errors.
Deliverability bar graph showing Delivered, Inaccessible contacts at the time of sending, and Errors over time

General Report on Workflow Messages

You can see all the messages participating in a particular workflow and their statistics. For this:

  1. Go to
  • Automation ā†’ Workflows ā†’ View campaign report.
View campaign report

Or,

  • Campaigns ā†’ Reports ā†’ Triggered ā†’ Select workflow.
Select workflow
  1. On the screen with reports, select:
  • Message media type (for omnichannel workflows)
  • Reporting period
Message media type & period

Statistics are exported according to the selected filters.

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Note

To see delivery and open statistics broken down by mailbox provider (Gmail, Hotmail, and so on), open the report's Details (the eye icon), scroll down, and select the Segments tab.

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Note

You can easily see which workflows the messages are involved in:

  • The list of trigger campaign reports displays the name of the workflow, clicking on which opens its preview;
  • In the general information about each report, you can copy the workflow ID and open its preview;
  • In the message preview, you can copy the workflow ID.

See also: Broadcast Email Campaign Report

Updated 3 days ago

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