Creating Timer

A Timer displays a countdown in the message until a specific date and time. The end date is the same for all recipients: a countdown from the moment a contact receives or opens the email can't be set up.

Countdown timer in an email showing days, hours, minutes, and seconds above a Join Now button

Use it in emails with a fixed deadline, such as:

  • free trial end
  • limited-time subscription offer
  • live event or challenge start in the app
  • registration closing

Add a Timer to a Message

  1. Create a new message or open an existing one in Messages → Messages.
Messages section with the Messages tab and the New Email button highlighted and the Email channel underlined
  1. Drag the Timer block from the side panel into the email.
Timer block icon highlighted in the side panel and in an empty container with the Drop here hint
  1. Click the timer to open its settings.

Timer Settings

The timer settings include two tabs:

  • Settings
  • Styles
Timer block panel with the Settings and Styles tabs underlined

Settings Tab

Use this tab to configure the timer behavior and display.

  1. End date— set the moment when the countdown ends. The timer stops after this date.
  2. Time zone — select the time zone used for the countdown.
  3. Size — set the width and height of the timer in pixels.
  4. Link — add the URL that opens when a recipient clicks the timer.
  5. Alternate text — display text if the timer image fails to load.
  6. Display days — display or hide the day counter. If you disable this option, the timer shows the countdown in HH:MM:SS format.
Timer block Settings tab with End Date (1), Time Zone (2), Size on Desktop (3), Link (4), Alternate Text (5), and Display Days (6) marked
  1. Digital Labels — add text labels below the time values.
  2. Labels Letter Case — define the label format: Abc / ABC / abc.
  3. Separator — choose the symbol between time values (a colon appears by default).
  4. Labels language — select the language used for the timer labels.
  5. Alignment — position the timer in the email: left, center, or right.
  6. Retina Display Support — increase timer clarity on high-density screens (LCD and OLED displays on Apple devices).
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Note

Enabling the Retina Display Support option may increase email loading time.

Timer block Settings tab with Digital Labels (7), Labels Letter Case (8), Separator (9), Labels Language (10), Alignment on Desktop (11), and Retina Display Support (12) marked
  1. Expiration Image — display an image if the recipient opens the message after the countdown ends.
  2. Hide element — hide the timer in the desktop or mobile version.
  3. Margins — set the outer spacing between the timer block and other email elements.
  4. Include In — control where the block appears:
  1. Anchor link — jump to a specific section of the same email.
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Important

Some email clients do not support anchor links, including Gmail (iOS), Apple Mail (iOS), Outlook.com (Web), Outlook (Android), Outlook (macOS).

Timer block Settings tab with Expiration Image (13), Hide Element (14), Margins on Desktop (15), Include in (16), and Anchor Link (17) marked

Styles Tab

Use this tab to configure the visual appearance of the timer.

  1. Digits:
  • font family and size
  • font color
  • advanced color settings (disabled by default)
Timer block Styles tab with the digit color settings marked (1): Digits Font Color, Advanced Color Settings, and separate colors for days, hours, minutes, and seconds
  1. Labels:
  • font family and size
  • font color
  • advanced color settings (disabled by default)
  1. Separator:
  • font family and size
  • color
  1. Timer Background Color
Timer block Styles tab with the label colors (2), separator font and color (3), and Timer Background Color (4) marked

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