2026 Overview
In 2026, we’re building on that momentum — making creation faster, personalization more consistent, and analytics more actionable across channels. Expect smarter Workflows, more capable Widgets, deeper API coverage, and AI that supports the tasks teams do every day.
Here are the key updates:
January brings a rebuilt Email Editor (real-time collaboration, AI assistance, and a faster, more stable foundation), smarter personalization in Workflows with $languageCode pulled from the contact profile, and quicker workflow maintenance via branch reordering controls. It also adds clearer performance visibility in One from Many (average CTR trend), tighter post-conversion widget behavior (stop informers after a target action), and richer exports with smsParts in BigQuery for more accurate SMS cost analytics.
Workflows gained more flexible branching logic, expanded split-testing capabilities, and a cleaner undo/redo experience. Widgets added a new single-choice component for quick in-widget surveys, along with fresh themes for gamified formats. The release also brings workflow export to BigQuery and faster event ID access on the Event types page.
AI Agents arrive in Slack, giving your team a shared channel to troubleshoot performance, localize templates, and pull analytics in minutes — with no new UI to learn and minimal setup.
The AI agent gained five new capabilities: image generation and editing in email templates, live analytics via MCP, workflow structure analysis, Figma integration for asset export, and scheduled runs from Slack. On the platform side: new Open Rate and Total metrics on the home page, standard contact fields in Branch and Check Values blocks, nested selectors in workflow Start/Stop configuration, and new styling options for the Spin-the-Wheel widget.
The Reteno Agent in Slack now lets teams choose the AI backend for new threads, with Codex as the default and Claude available through a connected Anthropic API key. June also brings multi-market data support with marketId and market feeds, faster email and workflow editing, configurable Home Page metrics, more flexible In-App conditions, and expanded API data.
July brings faster workflow automation and more precise personalization. Workflows can now react as soon as message statuses arrive, create and edit Email and Mobile Push messages without leaving the workflow editor, keep One from Many variants under review during automatic optimization, and show block settings in launch history.
It also adds country- and market-based segmentation, market-aware recommendations, AI-powered image improvement in the Email Editor, custom In-App fonts and Velocity enhancements, easier widget editing, and API updates for contact fields and reusable email templates.
August adds an AI assistant to the workflow editor: it builds a workflow from a chat description, edits blocks and connections, and reviews the logic before launch. Visibility improves across the board — condition results appear right in the workflow launch history, and unsubscribe, spam, and error metrics land on the home page dashboard.
The release also brings action-based page transitions in multi-page widgets (NPS surveys, quizzes, progressive discounts), platform targeting for App Inbox messages (website, app, or both), SMS editing directly in the workflow editor, dateTool date calculations in the Branch block, OAuth 2.0 Client Credentials for HTTP data sources, and support for all ISO 639-1 language codes.
September focuses on keeping users engaged inside the app and getting started faster. One In-App message can now hold up to 20 pages with navigation between them, countdown timer and social components replace image workarounds, and SDK integration can be handed to a coding agent that follows a runbook and verifies the result before reporting back.
The Email Editor adds an accessibility check before sending, a self-service switch for open tracking, and protection against bot unsubscribes. Workflows gain notes on the canvas, date operators in the Branch block, status waits measured in minutes, and all pre-activation issues in one panel. Widgets give every prize its own result page, fractional win chances, and separate text styling on mobile, while the Reteno Agent creates emails from a reference and schedules campaigns by time zone or in batches.
Updated 12 days ago