Overview

Reteno lets you use contact, event, and external data across messages, workflows, and segments.

Velocity is the core tool for rendering dynamic content in messages and for many data-driven expressions in workflows.

Data Sources

• Contact fields — available directly in messages, workflows, and segments
• Event data — available inside the workflow triggered by that event
• External sources — available directly in messages or inside workflows, depending on the use case

Contact fields

Contact fields store persistent data about each contact — name, location, subscription status, custom attributes, and more. You can use contact field values to personalize messages, define conditions in workflows, and build dynamic segments.

Event data

Events capture what a contact does — starting a subscription, completing a workout, viewing a screen. Each event carries a set of parameters (e.g. subscriptionPlan, price, expiryDate) that are available inside the workflow the event triggers. You can use event parameters to personalize messages, branch workflow logic, and update contact fields for reuse in future workflows and segments.

External sources

External sources let you bring data from outside Reteno into your messages and workflows. You can connect Google BigQuery, Google Sheets, or an HTTP endpoint and use the data to personalize messages, enrich contact profiles, and drive workflow logic.

Substitution priority: when the same field has a value from multiple sources, the order of precedence is: event data and external sources override contact field values.

In this Section

• Velocity Overview — the main tool for working with data in Reteno
• Exchanging Data With Google BigQuery — for large-scale data exchange
• Exchanging Data With Other External Sources — for enrichment and personalization