Integrating Reteno with AI Agents

The Reteno agent connects directly to your Reteno account and lets you manage templates, contacts, segments, events, and analytics through natural language — without opening the platform.

The recommended way to work with the agent is through Slack. Your team gets a dedicated channel where anyone can ask the agent to pull data, make changes, or analyze performance. No extra tools to install, no new interfaces to learn, and every action is visible to the whole team. The agent works in a persistent workspace that remembers your account context. It already knows your organization, your templates, and your data — you don't need to explain anything from scratch every time you start a conversation. Compared to Cowork or Codex, Slack requires zero setup on your side and works for technical and non-technical team members equally.

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Research Preview This integration is available as a research preview. Expect iteration and evolving capabilities.

Get Started in Slack

Getting access takes two steps:

Contact the Reteno team.
We will invite you to a dedicated channel with the agent through Slack Connector.

That's all. No configuration needed on your side.

Once you're in the channel, mention @Reteno to start working with the agent.

Architecture

The connection works in three layers:

Slack → Agent → Reteno

When you send a message in the channel, the agent interprets your request and acts on your behalf — calling the relevant Reteno API through an MCP connection, making changes directly in Reteno, and returning the result in the thread.

Nothing needs to be installed or integrated on your side. You work in our Slack workspace — not yours. There is no need to configure API keys, set up webhooks, or involve your development team. The entire infrastructure is managed by Reteno.

Your data stays within the same secure connection used by the Reteno platform. The agent only has access to the organization linked to your channel.

Learn more:

Other Ways to Connect

If you prefer to work with the agent outside of Slack, the same capabilities are available through Claude Cowork and OpenAI Codex:

Capabilities

Email templates

Read, edit, clone, create, update, and delete templates
Add and update language variants
Bulk duplicate and rename templates
Bulk create language variants across multiple templates
Bulk replace links across workflow emails
Extract copy from templates: subject, preheader, body, CTA, and footer
Repair HTML and CSS for mobile rendering issues
Translate text on images (generates a new image with translated text)

Template QA

Audit subject lines, preheaders, and images across templates
Check and remediate unsubscribe links
Verify localized content: subjects, preheaders, and images across language variants

Mobile push, App Inbox, SMS templates

Create, update, and delete templates
Add and update language variants

Image generation

Generate and update images in email templates using AI
Generate image briefs from existing email layouts
Translate text on images by generating a new version with updated text
By default uses OpenAI; ask for Gemini if preferred

Sending

Send individual email and SMS messages to a specific contact

Contacts and segments

Add, update, and delete contacts
Work with static segments and subscriptions
Access contact activity and message history
Analyze what communications a specific contact received and why
Explain why a contact is missing from a segment
Propose a backfill plan for missing contact fields

Events

Generate events
Validate conversion tracking setup
Debug missing or unexpected webhook events

Analytics

Message analytics at account, workflow, and individual message level
Send, Deliver, Open, Click, Spam, Bounce, Unsubscribe, Conversion metrics
Statistics by date, event analytics by day, revenue share calculations
Broadcast vs triggered workflow performance comparison
Branch and timer A/B performance analysis inside a workflow
KPI explanation: high open/low CTR, CTR without conversions, OR/CTOR/CTR contradictions
Deliverability and spam metric audit
Event funnel diagnostics

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Note
Analytics data is sourced from BigQuery reports and updated once per day. Data for the current day is not yet available — the agent can only access data through yesterday.

Workflows

View the structure and logic of a workflow
Get a plain-language description of what a workflow does and how it is built
See what messages are inside a workflow
Review email and other messages within a flow and get improvement suggestions
Analyze workflow overlap: contacts entering two scenarios at the same time
Set up and verify A/B experiment branches
Validate conversion event setup

Figma integration (Slack only)

Connect to Figma via API and pull frames as PNG
Download all frames by name from a Figma file
Optimize images with TinyPNG before using them in email

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Note
Figma integration requires a paid Figma plan (Professional or higher) for normal use — free accounts have very limited API access. TinyPNG optimization is available for all users with no additional setup.

Documentation search (Slack only)

Search docs.reteno.com and get answers about platform features, blocks, and workflows

Limitations

Layout and block structure in email templates cannot be changed
Dynamic segments are not supported — static segments only
Bulk campaigns and scheduled sends are not supported

Requirements

An active Reteno account
Slack: contact the Reteno team to get access to a dedicated channel
Claude Cowork: a paid Claude plan (Pro, Max, Team, or Enterprise) and Claude Desktop for Windows (x64) or macOS
OpenAI Codex: access to Codex through a supported ChatGPT plan